Tag: BUSINESS TIPS

3 E-Commerce Platforms To Utilize In 2018

Posted on by Sofia Gamez

We figured out the best websites you should choose from as an entrepreneur.

Entrepreneurs and new business owners often look for ways to expand their reach, so they can sell more products or services. Using an ecommerce platform is the best way to do this, as it can provide the tools for reaching a larger audience.

Ecommerce platforms offer benefits like payment processing, secure shopping carts, SEO optimization, email accounts for users, inventory management, and customization of the site. Many platforms don’t require any technical knowledge or skills to set up the site.

Entrepreneurs launching a product or service brand in 2018 should consider these three platforms:

Big Commerce

Big Commerce offers several templates for online storefront selling. It works well with eBay and Amazon, and other popular sites for selling products. The platform boasts minimal downtime and easy to use selling tools. It also has secure hosting, unlimited storage, unlimited bandwidth, and no transaction fees. Users can choose from several themes for storefront templates. Also, users with web development expertise can custom design their own store fronts.

Big Commerce offers payment processing provider choices and data analytics at no extra charge. Users can easily add their favorite apps from over 320 options, with a single click.

Volusion

Volusion offers several storefront plans and attractive storefront templates. An in-page content editor makes it easier to customize storefront to meet the needs of the business. Payment processing is offered through Paypal and Stripe.

Volution users can add unlimited product categories. The platform provides advanced SEO tools, automated shipping, tax calculators, and inventory management. Adding social media applications is simple. Users develop and send online marketing through the platform for streamlined marketing efforts. Plans start at $15 for the mini and goes up to $135. Secure check-out is provided at all levels with no payment processing fees. They also offer a free trial for businesses.

Wix

Wix is another e-commerce platform offering attractive templates for store fronts and businesses. Users can even customize the site from one of the 100+ templates provided. They also get their own domain, but can pay a small fee for a personalized domain. Users choose the product and layout designs and customize the pages to suit their needs.

Wix offers inventory management, tracking, and free payment processing. You can customize tax and shipping options and create coupons and promotional materials. Entrepreneurs can take advantage of the free website building tools. Or there are more advanced options for online business that require a low monthly fee.

An online storefront business can get started with as little as $8.50 per month. For only $25 a month, the VIP package offers unlimited bandwidth and storage. Customer support and site review services are also offered with the VIP package.

Review the top three e-commerce platform services to determine which one suits you. Consider your store front needs based on your budget. They all offer storefront, inventory tracking, payment processing, and secure shopping. Besides, all platforms offer free templates to make storefront development easy.

BUILD A WEBSITE AND PARTNER WITH THE SKINCARE EXPERTS AT ONOXA!

As an entrepreneur, start making your hobby into a business. Onoxa has clinical-grade, industry-leading, private-label skincare products for you to start customizing today.

LEARN MORE HERE

How to Make Six Figures in the Beauty Industry

Posted on by Sofia Gamez

The beauty industry is an exciting, fast-paced, innovative field to be working in during 2020. From esthetics and skincare to hairstyling and barbering, beauty industry jobs are rapidly growing as more and more people flock toward creative professions.

But a love of beauty and a talented eye does not immediately make a successful career. According to the Bureau of Labor Statistics (BLS), the average hairstylist salary is $24,850 per year, while the average esthetician makes slightly more with an average annual wage of $30,090.

But with some savvy, talent, and hard work, you can make more money than you ever have previously and work your way toward a six figure income in the salon and spa industry.

Here are our tips to increase your income in the beauty industry:

1. Find your niche

When you first start out in your field, it’s likely you’ll be tempted (or required) to offer a little bit of everything to everyone. It’s normal to start out offering a wide range of services. But a jack of all trades can make a master of none, and while it might seem counter-intuitive to offer fewer services, you’ll eventually be able to charge more per service once you find what you truly excel at and make that your specialty.

Take for example, aesthetician and microblading artist Kathryne Dare Chatelain. After many years in the industry doing a wide range of face and body waxing as well as brow design services, Chatelain found she truly loved and excelled at microblading. After narrowing her services to brow design, she gave herself the time to become an expert in her craft, attract more clients interested in her niche services, and earned more income overall.

Once you figure out what you love and do well and narrow your focus, clients will begin to come to you for your specific talents, and as you hone those skills, you’ll be in higher demand while also charging more overall for your services.

2. Be a marketer

Too often, people in creative fields forget that they are also running a business. While pure talent, creativity, and love of your craft are major cornerstones for success, you also need to market yourself if you wish to generate a six-figure income.

If you aren’t yet on social media, make sure you have an Instagram and Facebook page for your business. Post as often as you possibly can and ENGAGE with other accounts. You can use social media to find new clients as well as to entice current clients to book again and take advantage of promotions.

Social media is just the start: You’ll also want to make sure your website is up-to-date (and that it’s immediately clear what you do and where you work) and posted on as many local directories as possible.

Sitting around for your salon or spa to generate new clientele for you isn’t enough if you want to bring in a six-figure income.

3. Build relationships (and trust)

The best thing you can do for your business is become someone your clients trust with their lives! When you put forth the effort to not just be a friend to them, but an expert who knows exactly what their skin, hair, or body needs, you’ll build a roster of repeat clients who feel they can’t live without you.

You can also build trust by consistently providing exceptional service to your clients, time and time again. No matter what service you’re performing, do everything in your power to make each and every client that walks into your salon or spa feel like a queen or king.

Your clients will trust you as you suggest different services or add-ons they need, increasing the overall price of their visit and boosting your bottom line. And because your service is so exemplary, they’ll become total advocates of your services, giving word-of-mouth referrals to all their friends.

4. Give yourself regular pay raises

If you don’t regularly increase your prices, you risk having your salary become stagnant (but remember, you need to build strong relationships and provide service so amazing that your clients are willing to pay more!)

“Kick them up 6 to 10 percent at a minimum,” salon owner and author Eric Fisher tells Behind The Chair. Eric recommends raising your prices annually, preferably in November, just before the surge in holiday clientele. “People are used to spending more and they’re in a buying mode,” Fisher explains.

5. Highly encourage rebooking

You want your calendar to be filled up well in advance — and one of the most reliable ways to do this is with repeat clientele. At the end of your appointment, encourage your client to book their next appointment right there with you. You can position it as being less work for them, a way for them not to forget, and also a way for them to guarantee a spot in your extremely busy schedule.

6. Sell retail, and sell it well

Too many salon and spa artists simply bid their clients goodbye at the end of an appointment without putting an effort into selling retail. Commissions on retail sales (or straight profit, if you’re selling your own product line) can stack up to be a major boost in income that can continue to grow exponentially.

Don’t just recommend a product and hope for the best. During an appointment, you have the opportunity to get a client excited about the products you’re using on them during treatment. Explain what the products are doing and why you love them so much, adding why you recommend regular use.

Make surging your retail sales a major focus of your business strategy, and you’ll see a near-immediate boost in your income.

7. Sell your own products

If you’re working in the beauty industry independently or have your own beauty business, you have the opportunity to profit directly off of your own line of beauty products. Selling a line of high-quality, luxury-grade products branded to your business is actually easier than you might think: You can use an easy online platform to select products, order samples, and create custom labels.

8. When you’re ready, break out on your own

Opening your own spa, salon, barbershop, or launching your own beauty product line takes work, but should ultimately be the goal if you’re looking to make a six figure income. The beauty industry is entrepreneurial in nature: You as a beauty professional have the opportunity to pay your dues and learn as much as you can in the early stages of your career, then take what you’ve learned to build something bigger.

As a salon, spa, or brand owner, you have the chance to build something of value that extends beyond your individual services, meaning you can work less and earn more.

*Onoxa empowers entrepreneurs in the beauty industry to create, launch, and sell their own lines of beauty products. Learn more about what we do and why we do it, and order your first Sample Kit.

10 Ways to Add a Personal Touch to Packaging

Posted on by Lily Bell

Why is the packaging surrounding your custom Onoxa skincare so vitally important to success? Once you make your amazing custom skincare line, the packaging is the other half of the presentation that speaks to who you are as a business. Use these 10 tips to come up with a custom packaging design that will match your skin care in personality and character.

1. Decide on the Overall Branding and Logo of Your Custom Product

Will it be soft, handwritten, airy, or will it be bold, striking, and adventurous? Once you have decided on your logo and your branding personality, you can begin to add details that will enhance that image.

2. Use Patterns

Polka dots, stripes, plaids, flowers, paisley–all are ways to draw the eye in and give an interesting focal point for your customer’s viewing.

3. Use Real-Life Pictures

Use real-life pictures of real-life items to add personality and individuality that will make your brand and label stand out.

4. Consider Using Your Own Handwriting Instead of a Generic Computer Font

Using your own handwriting helps your customers feel appreciated and loved and gives it a personal touch. If you don’t like your handwriting, consider finding a calligrapher who can beautify the text for you.

5. Use Illustrations to Get Basic Points Across

Whereas a paragraph of text could do the job, a simple illustration on your Onoxa skincare instructions could be just the thing to spice up your packaging. If you doodle yourself, all the better–you will be sharing a piece of yourself with your customers! Personal details such as a hand-drawn illustration is what will bring your customers back for more.

6. Provide Free Skin Care Samples of Other Onoxa Products You Create

This is not only an excellent marketing ploy but another way to reach out to customers and let them know you are thinking of themt. Including free samples in packages is a great bonus for customers.

7. Choose Your Box Carefully

It should present the experience you are looking for, sturdy enough to support your product, and visually appealing.

8. Include Sales Promos or Coupons with Your Packaging Experience

Not only will this be seen as a generous act, but it will also give them a reason to come back for more!

9. Utilize Trinkets, Artificial Feathers, Lace, or Other Such Materials

This will take customers beyond the paper experience and into real life. Is your custom skin care meant to create luxurious and pearly skin? Add a string of pearls to reinforce this idea. Are you creating a line of Onoxa skin care products specifically for a particular ethnic group? Incorporate aspects of that culture into your packaging experience.

10. Remember, it is About the Customer–Not About You

When customers feel important, they will continue to come back for more and will tell others about the fantastic products they receive from your company. So spend the money making the experience of receiving your product a memorable one.

The customer’s experience is the vital piece to any business, but especially in the world of skin care. How will your packaging help your Onoxa product stand out? How can you draw the customer in so that before they ever open that jar of lotion into their hands, they can enter the experience just by opening the box? These are simple questions but they will make a big impact on the success of your company. The packaging surrounding your product is an extension of you and the company you build, so what is it saying?

7 Expert Sales Tips for Selling Products in Your Salon

Posted on by Meera Patel

Selling retail in your salon gives you the potential to boost profits and keep clients coming back. A client is 30% more likely to return after buying a product. Retail also provides high profit margins, which makes it easier for your salon to grow and succeed.

As a beauty expert, it’s your job to inform clients about the wonderful Onoxa products you have and how they can help. This means selling is an important part of a successful salon. There are several simple ways to boost your sales without sounding pushy. Here are 7 tips to use to make selling easier and your salon more profitable.

1. Communicate With The Front Desk

The front desk is an essential component in the communication between you and your customer. Create a clear process so you can inform your client about any promotions prior to their appointment. This gives them the opportunity to check out your product specials as soon as they come in.

Find out which products to pull and make them visible to the customer. Give them the opportunity to buy by revealing your recommendations at the end of their visit. Be sure to list products used during the visit on their receipt so they remember for next time. The front desk should also jot down any special notes for future references.

2. Consult Your Customer

Great client consultation is key. This starts at the shampoo bowl. Ask questions to discover their wants, needs, and lifestyle. Perhaps they are looking to lighten their hair, brighten their face, or moisturize their scalp. Listen closely to your client so you can translate their thoughts and ideas into a look that radiates their beauty.

Dig into their routine, what kind of style they are looking for, and what challenges they face. And listen closely so you can translate their thoughts and ideas into a look that radiates their beauty. This way, you not only gain their trust, but also will know exactly which products to use.

3. Educate Rather Than Sell

The goal behind selling a product is to answer this question: How will it solve your client’s problems? For example, if your client has dry hair, choose a shampoo and conditioner that gives instant shine. Comment on how nice their hair or face looks after using the product. Allow them to touch, smell and use it themselves. Recommend or offer advice, and then your client won’t be pressured into buying something they may not want.

4. Offer Samples

People love trying products, especially before making a purchase. It’s an easy way to make your clients happy and get them to try something new. Product samples often lead to sales, and then some.

If they like a product after trying a sample they are more likely to try other products. Ask the product company if they can offer sample sizes or extra product for you to create in-house samples yourself.

5. Merchandise Decor

Shopping and browsing for products should be an experience. Keep shelves clean, organized and well stocked. Don’t display your products on bookshelves or behind locked doors. Make products readily available and within reach. Proven heights of accessibility are between 22 and 66 inches.

Make your retail space an inviting area by offering tea or coffee as an incentive for them to look at the products. Arrange complimentary salon products next to each other and display testers in front of them.

6. Choose a Product You Stand Behind

It’s a lot easier to educate customers on a product you really believe in. Make sure to stock your shelves and use products on clients that you feel coincide with your values. If you choose products you absolutely love, they will sell themselves.

Educate yourself on the brand before purchasing and ask yourself if the products set your salon apart and if the brand is providing education and support. You’ll know then how to solve your clients problems.

7. Brand Your Own Products in just a Few Clicks

Onoxa makes it easy for you to sell your own private labeled products. We create high-end products with natural ingredients that will set your salon apart. Customers will build trust when you have your name on them.

Start off with a Sample Kit, with your logo on it. You’ll have 24 products to display in your salon, featuring 3 different industry-leading formulas. It’s a great way to see what piques your clients’ interests and understand which products sell. Get started today, and receive your products at your doorstep in a week.

For additional tips on selling your own skincare products at your salon, check out this previous blog post for tips on how to improve your retail sales with your own product.

5 Strategies for Growing Your Skin Care Business Using Amazon

Posted on by Sofia Gamez

Walt Disney once said that if you want customers to fall in love with your business, you should do what you do so well that your customers will want to come back again and bring their friends. A customer-centered approach will grow your Amazon skin care business.

Amazon offers you with an opportunity to grow your business. When you sell on Amazon, you have the opportunity to reach billions of customers all over the world. Selling on Amazon also has low overheads compared to having a brick and mortar store. Here are our five strategies to growing a successful skin care business using Amazon as your marketplace.

1. A Satisfied Customer is Your Best Amazon Growth Strategy

A satisfied customer will become a return customer. Business growth on Amazon involves attracting new customers and retaining existing customers. You need to satisfy your Amazon customers. You should sell to them high-quality products that are well packaged. All products should arrive on time. You should always listen to the complaints of customers and act on them.

2. Price Your Products Competitively

According to Jeff Bezos, the founder and CEO of Amazon, there are two kinds of businesses: those that work to raise prices and those that work to lower them. On Amazon, most businesses usually work to lower prices.

To grow your skin care business on Amazon, you need to have competitive prices. You should find out the prices of your competitors and price your products at lower prices. For that to be the case, you must source your products affordably. Onoxa offers an affordable way to create your own custom-branded products, with low minimums and little overhead costs.

3. Offer Specials, Discounts, and Giveaways

Many people who shop on Amazon are searching for deals. You need to have promotions to attract customers. You can offer free shipping on goods above a certain value. You can have a promotion such as buy one and get one free. In addition, there should be lucrative discounts, especially at peak selling times like the holiday season.

4. Consider Using Fulfillment by Amazon (FBA)

Handling fulfillment issues is a big hassle. If you want to grow an Amazon business, you should handle only the necessary tasks and outsource the rest. A third party can handle fulfillment issues.

Amazon offers a fulfillment service (FBA). If you choose FBA, Amazon will receive your goods on your behalf, package them, label them, and ship them to your customers.

5. Brand and Optimize Your Products

On Amazon, people buy brands. You need to work on building your brand. A good product name and great packaging will help in branding.

You should optimize your product details for search. Details to optimize include product title and description. You need to use keywords in these details. You should also have professional product images.

The Bottom-Line

Many people are frequent Amazon shoppers, especially as their “Prime” business continues to flourish. Therefore, if you want to grow your skin care enterprise, your business should be where most of your potential customers are: Amazon. Online presence is vital. Your business requires an effective internet presence.

Learn how you can start your online skincare business with Onoxa here.

Three Ways Good Photography Can Help Sell Your Products

Posted on by Lily Bell

In the ever-growing digital world of marketing and advertising, a picture is indeed worth a thousand words. When it comes to selling your skin care products, knowing how to stage and photograph your product can be as vital to selling as the product itself. A good photographer knows how to stage an item to highlight its attributes, to show potential buyers what that product can bring into their lives. The demand for good product photography is on the rise as the digital marketplace continually grows, demanding a deluge of eye-catching media posts and photographs. Skincare products are no exception. Visit Onoxa’s high-end skin care website and you will see this firsthand.

How Product Photography Tells a Story

The first way good photography helps sell your product is by choosing a story to tell. In this way, every detail in a frame has a purpose. From tone to lighting, to color and the items themselves, everything is chosen to communicate with the potential buyer. The opening image on the Renée Rouleau skincare website tells its own story of product versatility and variety. The image focuses on not a single product, but a host of them, so that visitors to the web site get the first impression of the availability of skincare products for every skincare issue. The absence of anything else in the image makes the focus on the products themselves. They are telling and selling at the same time, through the execution of good product photography.

How Good Product Photography Uses Color

Understanding color theory is at the heart of product photography. Few things can affect the creation of a mood more effectively than color choices and presentation. Color also becomes an integral aspect of branding as different qualities of a product connect to different emotions. A click on the Renée Rouleau products shows products and images photographed in neutral tones that look clean and pure. These tones are perfect for selling skincare products as it communicates the emotions of a relaxing spa experience and the expectation of pure and clean skin.

How Lighting Sells Products

Lighting is crucial in photography, not only for the image quality, but also for the accurate representation of the products themselves. As most product photography is shot in a studio, lighting is customized by the photographer to highlight the angles, appearance, and uses of the product. If a product is designed for night-time use, dimmer lighting would be chosen to communicate that product quality and application. If a product is designed to be used upon waking, the light will be soft, bright and warm, like a morning’s first sun rays. For example, skincare products that are shot in bright clean light give the site a clinical and spa-like feel, giving potential buyers the message that they are purchasing a scientific-based formula of skincare products.

From staging to product photography, products need help to sell themselves. Good photography is an excellent place to start when it comes to selling your products, especially in the digital marketplace.

How to Grow Your Brand With Influencer Marketing

Posted on by Sofia Gamez

By working with Onoxa, you’re already well on your way to growing your skin care business exponentially. Your customized line of quality skin care products is sure to lend your brand a perceived value that is very difficult to achieve without exclusive merchandise. If you want to take your marketing game to an even higher level, it is worth your while to consider influencer marketing.

The Basics

Influencer marketing is partnering with a third-party “influencer” who will promote your brand through social media posts on platforms such as Facebook, Instagram, and YouTube. It’s a simple premise, but research suggests that it is a very effective one. Consider the following statistics:

70 percent of teenage YouTube subscribers trust YouTube stars more than traditional celebrities, according to Think with Google.

Businesses average $6.50 in additional revenue for every dollar spent on influencer marketing, according to a study by Convince and Convert.

93 percent of marketers who tried influencer marketing believe it to be effective, according to Visualitan.

51 percent of marketers believe that influencer marketing generates higher quality leads than other advertising methods, according to Single Grain.

59 percent of marketers increased their influencer marketing budgets in 2016, again according to Single Grain.

The reason why influencer marketing works is easy: we live in a cynical age. Consumers are increasingly mistrustful of traditional advertising channels and even companies themselves, making them much harder to reach than they were 30 years ago. According to Nielsen figures, 83 percent of consumers trust personal opinions over paid advertising.

Influencer marketing allows businesses to partner with social media celebrities whose followers see them as an individual, not a commercial. Therefore, these influencers have a unique ability to connect with their audiences and “influence” their purchasing decisions.

Starting an Influencer Marketing Campaign

Now that you know what influencer marketing is, you’re probably wondering how to get started. The first thing that you should do is identify the goals you would like to achieve through your campaign. This decision will impact what social media channels you should target and which influencers would make a good partner for your brand of skin care products.

Next, you need to choose your partner(s). This is best done by first searching for hashtags and/or keywords relevant to your industry on a site such as BuzzSumo. Once you have a list of prospects, narrow it down according to the following criteria:

1. Reach

This includes the number of followers a given influencer reaches, which obviously impacts the amount of good they can do for your brand. However, raw audience is not the only factor. An influencer with a smaller total audience that generates more likes than somebody with a larger following frequently indicates that the first individual has more audience engagement. This increases their ability to influence their audience versus someone with a larger following but less engagement.

2. Audience

Essentially, “Who follows this person?”. You’re selling premium skin care products, so an influencer with an audience of mostly adolescent boys is unlikely to help you no matter what.

3. Natural Approach

Some influencers work with so many brands that every post they make is an advertisement of some sort. Their followers begin labeling them as commercials as a result, negating the potential impact of influencer marketing. Look for someone who is selective about the brands they endorse for best results.

4. Consistency

Finally, work with someone with a tone and value set your brand can support. If somebody is known for outspoken political views, for example, working with them may turn off more prospective customers than it brings in.

Final Word

When you find the right person, reach out to them directly so that the influencer knows you care about your blossoming relationship. Compensation is sometimes in the form of cash, but doesn’t have to be if you’re light on capital. A free sample of your premium skin care products is sure to open the door to a profitable partnership. Your partner gets free swag, and you get the brand recognition that comes organically from the influencer using it!

There are many auxiliary benefits to influencer marketing, including an improved SEO ranking and the ability to bypass ad-blockers. Try it today to see the many benefits it can provide for yourself!

10 Foolproof Tips For Customer Retention

Posted on by Sofia Gamez

The ability for a business to attract and retain customers is key to making significant progress with regards to profitability and expansion. This is why any business person must learn about some of the critical strategies to retain customers. Here are top 10 foolproof tips shared by Onoxa.

1. Communicate with customers

Customers that come to you for services or products are human beings with feelings which is why your business needs to have a human touch. By communicating with your clients on a frequent basis you are able to connect on a personal level and this is key to retaining the majority of them. Communications can be carried out through various platforms including social media pages, comment sections of websites, telephone, live chats, and email.

2. Use content marketing

Human beings are likely to buy products that they have heard of rather than those that are presented to them for the first time. If for example you are looking for a skin care product you are likely to opt for the one you heard about from a friend or read about on your social media page. This information should form a basis on which any business builds content marketing strategies. The Internet offers endless options for you to carry out marketing campaigns.

3. Make use of the phone

Most businesses today tend to shun the use of telephone calls as a way of communicating with customers. However, this can be an effective strategy because it allows you to interact on a personal level with your clients. You get to know what they really want and come up with solutions that are likely to resonate with them.

4. Reward loyalty

By providing special perks to customers that have been purchasing products from you consistently you are able to give them another reason to remain loyal. Create levels of customer reward clubs from important to very important people. Having a special offer for people that have made purchases over six months can be a good way to promote products and encourage more people to be loyal.

5. Go the extra mile

Show appreciation to your customers by going an extra mile. This can be done in a number of ways depending on what is convenient for you at the time. Following your clients on Twitter, writing them a letter of appreciation, throwing a party for them at the end of the year are all ways that can win loyalty.

6. Target marketing can be helpful

By gathering some data on your clients you are able to create personalized messages that can win them over. When sending a marketing message include the client’s real name and a few details about them. This will let them know that you actually did your homework and want them to be a part of your team.

7. Improve customer experience

The experience a customer has while using your services or products can be key to winning their loyalty. Build your site to load as fast as possible and make navigation easy. Respond to any inquiries fast and expedite any complaints that may be registered. Do your best to deliver products on time and in the best condition. Onoxa helps their customers by creating an efficient process with quick turnaround times. Find out here how you can get custom branded products at your doorstep in just days.

8. Share customer testimonials

People that have never interacted with you may find it hard taking your word. However, by sharing testimonials that other clients have written you are able to prove to the whole world that what you are saying is actually true and has been experienced by other people.

9. Create meetups

It is one thing to interact with customers on the telephone or email and a completely different thing to meet face-to-face. By creating events in which you can meet personally you will be able to build trust and win more clients.

10. Offer incentives

Offer incentives such as cash discounts, free samples and bonuses for those who use your products and services.

Private Labeling 101: What You Need to Know to Launch Your Own Successful Beauty Product Line

Posted on by Ashley Jones

or beauty professionals with an entrepreneurial itch, launching and selling a line of beauty products can be a profound way to exponentially increase your bottom line and grow your business.

But for those of us who didn’t go to business school, even just knowing where to begin can be seriously confusing and overwhelming. How does one get started selling their own beauty products, especially without oodles of expendable cash and deep connections in the world of manufacturing?

Actually, it’s simple: Private labeling.

What is private labeling?

Private labeling is just that: Putting your branding, or “label,” on a product that is already formulated. Rather than developing a line of products from complete scratch, you have the option to select from a range of proven, tested, FDA-approved products and then use your own branding. It is totally legal to sell these products under your own name, with your own brand name, design, and marketing.

What are the benefits of selling private label beauty products?

By launching a line of private label beauty products, you’ll save yourself the time and money that comes along with product research, product development, and managing product manufacturing. This frees up time to focus on your own branding and marketing/sales strategy for your products.

It also lowers the barrier of entry for people looking to launch a beauty line who may have limited connections to manufacturers. By choosing from products already formulated and approved, produced by a trustworthy manufacturer, you can skip the headaches that come with sourcing or creating products on your own.

What are the drawbacks of selling private label beauty products?

The convenience and ease of private labeling products vs. creating custom products comes at the cost of having less control over ingredients and formulation. That’s why, if you decide to go the private label route, it’s crucial you find a trustworthy provider who creates good, proven formulations that work.

(Psst… You can head over here to read about Onoxa’s product formulations and A+ ingredients in-depth.)

Is selling private label right for me?

Selling private label can be the right choice for beauty professionals and entrepreneurs in any number of situations.

If you own a salon or spa, launching a private label line to sell in store can increase your profit margins and add a custom, exclusive flair to your product offerings.

If you are a self-employed beauty professional, your own line of products can help you scale your business exponentially (since sometimes adding more clients or raising the cost of services isn’t an option!)

If you’re a beauty influencer or entrepreneur, a line of private label products can create an additional source of income outside of brand partnerships or advertising income.

How to get started private labeling products

Decide on your logo and branding.

Creating a brand that is uniquely yours is part of the beauty of private labeling. If you have a salon, spa, or established beauty-related business, you may already have a logo you wish to use as an extension of your brand.

If you want your product line to have it’s own unique branding, now is the time to begin brainstorming names, colors, and logo design.

When you’re ready to design your label, Onoxa’s platform allows you to upload an existing label or design one right on the website. If you have any questions along the way, Onoxa has a design team on staff ready to help.

Find a manufacturer and order your samples

Because you aren’t formulating the products yourself, you want to make sure they look, feel, smell, and work the way you want them to before you commit to selling them. Get samples in your hands as soon as possible, so you can pick products to sell that you yourself go wild over.

Consider the financials

When planning financially for the investment of launching your own line, there are several factors to consider:

Upfront investment (minimum orders/inventory)
Marketing and advertising costs, overhead (either brick-and-mortar or website costs)
Fulfillment costs (shipping, packaging, etc.)

While there’s no way to avoid spending some money — ”it costs money to make money,” after all, — you can be smart with where you put your dollars so you stay on the fast track to profitability.

Look for a private label skincare company with low minimum orders so you’re not sitting on thousands of dollars in inventory before you even begin selling. As you get a sense for how quickly your inventory moves, you’ll be able to place larger orders more confidently (without getting buried in debt!)

*Private labeling products is an accessible, low-risk way to exponentially grow your business. Order a sample kit to see what all the hype is about. *

3 Ways To Sell Your Beauty Products In Your Community

Posted on by Sofia Gamez

Building a brand with Onoxa is simple, but marketing them is another story. There are possibilities to sell your beauty brand without using major marketing channels. You can use your existing community to help build your customer base. Below are three tips on how to sell your custom-branded beauty products in your community.

Become a Vendor at Community Events

Getting your products in front of potential clients is important. If no one sees your beauty line, they won’t know about it. One of the easiest ways to sell locally is to buy a table for a community event. Create an attractive display with your best products for potential customers. When it comes to beauty products, customers want to smell scents and feel textures. Arrange your table with samples in front for customers to see. Hand out a brochure, price sheet, and or business card with your contact information. Customers can buy products at a later date if you provide them with your company’s information.

Networking

Business organizations are a great way to network with other local businesses. Start with your local chamber of commerce. These organizations offer “after hour” events to help local business owners socialize. Bring business cards to hand out while discussing your beauty products. Pertinent professional beauty organizations also offer local meetings.

Follow-up with your new contacts to see if they’re interested in your products. Present display ideas and provide knowledge on how they can make a profit. By attending networking events, you may discover new shows in your area.

Provide Sufficient Samples

More than any other industry, the sale of beauty products is fueled by samples. Women not only need to smell scents and feel textures, they need to know whether your products will fit their needs. That’s where samples come in. Provide mini sizes of your products that potential customers can use at least once, but preferably two or three times, to determine whether they like the product. Instead of considering this as an expense, look at it as an investment in your future. Carry samples with you always and distribute them at networking events and local fairs. You can also give them to local vendors who agree to sell your products. Letting potential customers try your wares will lead to higher sales.

PARTNER WITH THE SKIN CARE EXPERTS AT ONOXA TO START HANDING OUT PRODUCTS AT YOUR LOCAL COMMUNITY EVENTS!
As an entrepreneur, start making your hobby into a business. Onoxa has clinical-grade, industry-leading, private-label skin care products for you to start customizing today.

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