Aug 31, 2018

5 Strategies for Growing Your Skin Care Business Using Amazon

Walt Disney once said that if you want customers to fall in love with your business, you should do what you do so well that your customers will want to come back again and bring their friends. A customer-centered approach will grow your Amazon skin care business.

Amazon offers you with an opportunity to grow your business. When you sell on Amazon, you have the opportunity to reach billions of customers all over the world. Selling on Amazon also has low overheads compared to having a brick and mortar store. Here are our five strategies to growing a successful skin care business using Amazon as your marketplace.

1. A Satisfied Customer is Your Best Amazon Growth Strategy

A satisfied customer will become a return customer. Business growth on Amazon involves attracting new customers and retaining existing customers. You need to satisfy your Amazon customers. You should sell to them high-quality products that are well packaged. All products should arrive on time. You should always listen to the complaints of customers and act on them.

2. Price Your Products Competitively

According to Jeff Bezos, the founder and CEO of Amazon, there are two kinds of businesses: those that work to raise prices and those that work to lower them. On Amazon, most businesses usually work to lower prices.

To grow your skin care business on Amazon, you need to have competitive prices. You should find out the prices of your competitors and price your products at lower prices. For that to be the case, you must source your products affordably. Onoxa offers an affordable way to create your own custom-branded products, with low minimums and little overhead costs.

3. Offer Specials, Discounts, and Giveaways

Many people who shop on Amazon are searching for deals. You need to have promotions to attract customers. You can offer free shipping on goods above a certain value. You can have a promotion such as buy one and get one free. In addition, there should be lucrative discounts, especially at peak selling times like the holiday season.

4. Consider Using Fulfillment by Amazon (FBA)

Handling fulfillment issues is a big hassle. If you want to grow an Amazon business, you should handle only the necessary tasks and outsource the rest. A third party can handle fulfillment issues.

Amazon offers a fulfillment service (FBA). If you choose FBA, Amazon will receive your goods on your behalf, package them, label them, and ship them to your customers.

5. Brand and Optimize Your Products

On Amazon, people buy brands. You need to work on building your brand. A good product name and great packaging will help in branding.

You should optimize your product details for search. Details to optimize include product title and description. You need to use keywords in these details. You should also have professional product images.

The Bottom-Line

Many people are frequent Amazon shoppers, especially as their “Prime” business continues to flourish. Therefore, if you want to grow your skin care enterprise, your business should be where most of your potential customers are: Amazon. Online presence is vital. Your business requires an effective internet presence.

Learn how you can start your online skincare business with Onoxa here.