The Color Theory: How To Choose Compatible Colors

The color theory states that harmonious color combinations or color schemes use any two pairs of colors opposite each other on a color chart forming a rectangle, any three colors equally spaced around the color chart forming a triangle or any two colors directly opposite each other on the color chart. This means that if you can create an accurate color wheel, you would be able to choose compatible colors with relative ease. Of course, you need to have at least some basic knowledge of colors in order to create a color wheel. More specifically, you need to know the different types of colors, particularly the primary, secondary and tertiary colors. With that in mind, here is some more information on how to choose compatible colors.

Types of Colors

There are essentially three types of colors: primary, secondary and tertiary. Primary colors cannot be obtained by mixing any other colors and they include red, blue and yellow. Secondary colors, on the other hand, are obtained by mixing two primarily colors and include violet, orange and green. It is worth noting that, if you mix all three primary colors together, they produce brown color. Finally, tertiary/intermediate colors are created by mixing a primary color and a secondary color and include blue-violet, blue-green and red-violet.

Other Colors

You can create softer, darker, brighter and lighter versions of the aforementioned colors simply by mixing the original colors with gray, black or white. Colors created this way typically have a different name from the original color.

Understanding the Basic Color Schemes

There are five basic color schemes and they include the following.

Complimentary colors — these are any two colors directly opposite each other on the color wheel. Examples include red and green, or blue and orange. Complimentary colors are generally used to create high contrast, causing something to stand out. To achieve this effect, you would need to use one color as background and the other as accents. Alternatively, you can use shades and tints. For instance, a lighter tint of red contrasted against a darker green.

Split complimentary colors — This scheme essentially matches a color with two colors adjoining its complementary color. For instance, red, yellow-green and blue-green. This scheme is relatively easy to employ, making it ideal for beginners. For instance, if you want to order your own branded skin care products from Onoxa, you can use this color scheme to design your packaging.

Analogous colors — These are any three colors adjacent to each other on the color wheel such as violet, red-violet and red. To get the best results with this color scheme, avoid including cool and warm colors in the same scheme. Additionally, use tints of analogous colors and avoid hues because they can be jarring.

Triadic colors — Any three colors that are equally apart on the color wheel, such as primary colors, are called triadic colors. This color scheme creates a high-contrast effect, albeit more balanced than the complementary colors. To achieve the best results with the triadic scheme, you should allow one color to dominate and accent with the other two colors.

Double complementary colors or tetradic — This color scheme pairs two sets of complementary colors. For instance, you can pair yellow and violet with blue and orange. By pairing four colors together, this scheme offers, a wider variety of color options compared to other scheme. However, this also makes it one of the hardest color schemes to balance.

With a good understanding of the color wheel, you should be able to choose compatible colors with relative ease for your Onoxa branding. This is largely because color schemes are derived from the color wheel.

3 Simple Steps To Perfect Packaging

When it comes to branding, product packaging plays an integral role by giving each item a personality and exclusive image. A well-designed package helps customers form a positive opinion about a product before trying it out. For this reason, packaging forms part of the marketing mix for both small and large business enterprises. It adds an attractive dimension to the brand and its complete range of products.

A good design entices customers to buy the product because it promises quality and value for their money. Many small business owners struggle to develop high quality packaging that tell a compelling story about the product and standard of workmanship. This is particularly true for startups trying to create an aesthetically appealing and effective packaging for their first product.

Some of the key factors that compromise the ability to develop the ideal packaging include budget constraints. Product launch is a crucial step that makes or breaks a product’s market potential. An appropriate design has the capacity to capture the attention of the target audience. This enables the product range to stand out in a competitive marketplace. Fast Moving Consumer Goods (FMCGs) are a good example of items that require elaborate designs that steal the spotlight from the rival products.

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Key steps

1. Planning phase

Managing costs is a vital part of the planning and implementation phase. The most attractive design does not have to break the bank. To achieve the objective, there is need for creativity. Simple designs can be more when it comes to product packaging. This provides a practical way to keep the cost-per-unit low without undermining quality standards. Opting for custom boxes can be expensive, especially for small businesses.

It is best to opt for a packaging design that is not only efficient but cost-effective. This can be achieved by using a packaging template that requires a minimal amount of material. Purchasing the materials in bulk helps reduce the overall cost of packaging. Bulk orders are cheaper because the manufacturing process saves ink, other inputs and any additional delivery costs.

2. Formulate and integrate brand story

Small businesses may feel overwhelmed by the visibility of the larger brands, but it is possible to outshine the big name players by thinking outside the box. When done correctly, packaging boosts product sales and the company’s bottom line. It can act as a silent salesperson by telling an engaging story about the quality of the product and reliability of the brand. Consumers can be subconsciously drawn to products that are aesthetically pleasing.

3. Design, development and testing

Choosing a unique design for a business’ products is a surefire way to stand out on the market. The packaging should clearly display a variety of visual elements, including the company logo, product name and other relevant details that makes it easier for customers to make a favorable purchasing decision. The design has the capacity to communicate the brand’s visual identity. In addition, it reflects an entity’s market positioning.

On the other hand, selecting the ideal box ensures secure packaging and easier shipping. This means business owners should look beyond aesthetics and consider factors like shipping and relevance of the design in relation to the target audience, among other factors.

Own branded products with Onoxa

Onoxa offers small business owners like salon owners the opportunity to produce their own private labeled products. The opportunity is undoubtedly a game changer that helps budding business people a chance to boost product visibility through their own branded skin care products. Onoxa makes it easier to compete with established brands by offering high-quality packaging solutions that are affordable.

The entity offers a wider inventory that can be produced in custom designs that reflect a business’ visual identity and gives the product range a personality. The opportunity represents a stress-free solution to build a skin care brand.

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