The Color Theory: How To Choose Compatible Colors

The color theory states that harmonious color combinations or color schemes use any two pairs of colors opposite each other on a color chart forming a rectangle, any three colors equally spaced around the color chart forming a triangle or any two colors directly opposite each other on the color chart. This means that if you can create an accurate color wheel, you would be able to choose compatible colors with relative ease. Of course, you need to have at least some basic knowledge of colors in order to create a color wheel. More specifically, you need to know the different types of colors, particularly the primary, secondary and tertiary colors. With that in mind, here is some more information on how to choose compatible colors.

Types of Colors

There are essentially three types of colors: primary, secondary and tertiary. Primary colors cannot be obtained by mixing any other colors and they include red, blue and yellow. Secondary colors, on the other hand, are obtained by mixing two primarily colors and include violet, orange and green. It is worth noting that, if you mix all three primary colors together, they produce brown color. Finally, tertiary/intermediate colors are created by mixing a primary color and a secondary color and include blue-violet, blue-green and red-violet.

Other Colors

You can create softer, darker, brighter and lighter versions of the aforementioned colors simply by mixing the original colors with gray, black or white. Colors created this way typically have a different name from the original color.

Understanding the Basic Color Schemes

There are five basic color schemes and they include the following.

Complimentary colors — these are any two colors directly opposite each other on the color wheel. Examples include red and green, or blue and orange. Complimentary colors are generally used to create high contrast, causing something to stand out. To achieve this effect, you would need to use one color as background and the other as accents. Alternatively, you can use shades and tints. For instance, a lighter tint of red contrasted against a darker green.

Split complimentary colors — This scheme essentially matches a color with two colors adjoining its complementary color. For instance, red, yellow-green and blue-green. This scheme is relatively easy to employ, making it ideal for beginners. For instance, if you want to order your own branded skin care products from Onoxa, you can use this color scheme to design your packaging.

Analogous colors — These are any three colors adjacent to each other on the color wheel such as violet, red-violet and red. To get the best results with this color scheme, avoid including cool and warm colors in the same scheme. Additionally, use tints of analogous colors and avoid hues because they can be jarring.

Triadic colors — Any three colors that are equally apart on the color wheel, such as primary colors, are called triadic colors. This color scheme creates a high-contrast effect, albeit more balanced than the complementary colors. To achieve the best results with the triadic scheme, you should allow one color to dominate and accent with the other two colors.

Double complementary colors or tetradic — This color scheme pairs two sets of complementary colors. For instance, you can pair yellow and violet with blue and orange. By pairing four colors together, this scheme offers, a wider variety of color options compared to other scheme. However, this also makes it one of the hardest color schemes to balance.

With a good understanding of the color wheel, you should be able to choose compatible colors with relative ease for your Onoxa branding. This is largely because color schemes are derived from the color wheel.

3 Simple Steps To Perfect Packaging

When it comes to branding, product packaging plays an integral role by giving each item a personality and exclusive image. A well-designed package helps customers form a positive opinion about a product before trying it out. For this reason, packaging forms part of the marketing mix for both small and large business enterprises. It adds an attractive dimension to the brand and its complete range of products.

A good design entices customers to buy the product because it promises quality and value for their money. Many small business owners struggle to develop high quality packaging that tell a compelling story about the product and standard of workmanship. This is particularly true for startups trying to create an aesthetically appealing and effective packaging for their first product.

Some of the key factors that compromise the ability to develop the ideal packaging include budget constraints. Product launch is a crucial step that makes or breaks a product’s market potential. An appropriate design has the capacity to capture the attention of the target audience. This enables the product range to stand out in a competitive marketplace. Fast Moving Consumer Goods (FMCGs) are a good example of items that require elaborate designs that steal the spotlight from the rival products.

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Key steps

1. Planning phase

Managing costs is a vital part of the planning and implementation phase. The most attractive design does not have to break the bank. To achieve the objective, there is need for creativity. Simple designs can be more when it comes to product packaging. This provides a practical way to keep the cost-per-unit low without undermining quality standards. Opting for custom boxes can be expensive, especially for small businesses.

It is best to opt for a packaging design that is not only efficient but cost-effective. This can be achieved by using a packaging template that requires a minimal amount of material. Purchasing the materials in bulk helps reduce the overall cost of packaging. Bulk orders are cheaper because the manufacturing process saves ink, other inputs and any additional delivery costs.

2. Formulate and integrate brand story

Small businesses may feel overwhelmed by the visibility of the larger brands, but it is possible to outshine the big name players by thinking outside the box. When done correctly, packaging boosts product sales and the company’s bottom line. It can act as a silent salesperson by telling an engaging story about the quality of the product and reliability of the brand. Consumers can be subconsciously drawn to products that are aesthetically pleasing.

3. Design, development and testing

Choosing a unique design for a business’ products is a surefire way to stand out on the market. The packaging should clearly display a variety of visual elements, including the company logo, product name and other relevant details that makes it easier for customers to make a favorable purchasing decision. The design has the capacity to communicate the brand’s visual identity. In addition, it reflects an entity’s market positioning.

On the other hand, selecting the ideal box ensures secure packaging and easier shipping. This means business owners should look beyond aesthetics and consider factors like shipping and relevance of the design in relation to the target audience, among other factors.

Own branded products with Onoxa

Onoxa offers small business owners like salon owners the opportunity to produce their own private labeled products. The opportunity is undoubtedly a game changer that helps budding business people a chance to boost product visibility through their own branded skin care products. Onoxa makes it easier to compete with established brands by offering high-quality packaging solutions that are affordable.

The entity offers a wider inventory that can be produced in custom designs that reflect a business’ visual identity and gives the product range a personality. The opportunity represents a stress-free solution to build a skin care brand.

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10 Ways to Add a Personal Touch to Packaging

Why is the packaging surrounding your custom Onoxa skincare so vitally important to success? Once you make your amazing custom skincare line, the packaging is the other half of the presentation that speaks to who you are as a business. Use these 10 tips to come up with a custom packaging design that will match your skin care in personality and character.

1. Decide on the Overall Branding and Logo of Your Custom Product

Will it be soft, handwritten, airy, or will it be bold, striking, and adventurous? Once you have decided on your logo and your branding personality, you can begin to add details that will enhance that image.

2. Use Patterns

Polka dots, stripes, plaids, flowers, paisley–all are ways to draw the eye in and give an interesting focal point for your customer’s viewing.

3. Use Real-Life Pictures

Use real-life pictures of real-life items to add personality and individuality that will make your brand and label stand out.

4. Consider Using Your Own Handwriting Instead of a Generic Computer Font

Using your own handwriting helps your customers feel appreciated and loved and gives it a personal touch. If you don’t like your handwriting, consider finding a calligrapher who can beautify the text for you.

5. Use Illustrations to Get Basic Points Across

Whereas a paragraph of text could do the job, a simple illustration on your Onoxa skincare instructions could be just the thing to spice up your packaging. If you doodle yourself, all the better–you will be sharing a piece of yourself with your customers! Personal details such as a hand-drawn illustration is what will bring your customers back for more.

6. Provide Free Skin Care Samples of Other Onoxa Products You Create

This is not only an excellent marketing ploy but another way to reach out to customers and let them know you are thinking of themt. Including free samples in packages is a great bonus for customers.

7. Choose Your Box Carefully

It should present the experience you are looking for, sturdy enough to support your product, and visually appealing.

8. Include Sales Promos or Coupons with Your Packaging Experience

Not only will this be seen as a generous act, but it will also give them a reason to come back for more!

9. Utilize Trinkets, Artificial Feathers, Lace, or Other Such Materials

This will take customers beyond the paper experience and into real life. Is your custom skin care meant to create luxurious and pearly skin? Add a string of pearls to reinforce this idea. Are you creating a line of Onoxa skin care products specifically for a particular ethnic group? Incorporate aspects of that culture into your packaging experience.

10. Remember, it is About the Customer–Not About You

When customers feel important, they will continue to come back for more and will tell others about the fantastic products they receive from your company. So spend the money making the experience of receiving your product a memorable one.

The customer’s experience is the vital piece to any business, but especially in the world of skin care. How will your packaging help your Onoxa product stand out? How can you draw the customer in so that before they ever open that jar of lotion into their hands, they can enter the experience just by opening the box? These are simple questions but they will make a big impact on the success of your company. The packaging surrounding your product is an extension of you and the company you build, so what is it saying?

Three Ways Good Photography Can Help Sell Your Products

In the ever-growing digital world of marketing and advertising, a picture is indeed worth a thousand words. When it comes to selling your skin care products, knowing how to stage and photograph your product can be as vital to selling as the product itself. A good photographer knows how to stage an item to highlight its attributes, to show potential buyers what that product can bring into their lives. The demand for good product photography is on the rise as the digital marketplace continually grows, demanding a deluge of eye-catching media posts and photographs. Skincare products are no exception. Visit Onoxa’s high-end skin care website and you will see this firsthand.

How Product Photography Tells a Story

The first way good photography helps sell your product is by choosing a story to tell. In this way, every detail in a frame has a purpose. From tone to lighting, to color and the items themselves, everything is chosen to communicate with the potential buyer. The opening image on the Renée Rouleau skincare website tells its own story of product versatility and variety. The image focuses on not a single product, but a host of them, so that visitors to the web site get the first impression of the availability of skincare products for every skincare issue. The absence of anything else in the image makes the focus on the products themselves. They are telling and selling at the same time, through the execution of good product photography.

How Good Product Photography Uses Color

Understanding color theory is at the heart of product photography. Few things can affect the creation of a mood more effectively than color choices and presentation. Color also becomes an integral aspect of branding as different qualities of a product connect to different emotions. A click on the Renée Rouleau products shows products and images photographed in neutral tones that look clean and pure. These tones are perfect for selling skincare products as it communicates the emotions of a relaxing spa experience and the expectation of pure and clean skin.

How Lighting Sells Products

Lighting is crucial in photography, not only for the image quality, but also for the accurate representation of the products themselves. As most product photography is shot in a studio, lighting is customized by the photographer to highlight the angles, appearance, and uses of the product. If a product is designed for night-time use, dimmer lighting would be chosen to communicate that product quality and application. If a product is designed to be used upon waking, the light will be soft, bright and warm, like a morning’s first sun rays. For example, skincare products that are shot in bright clean light give the site a clinical and spa-like feel, giving potential buyers the message that they are purchasing a scientific-based formula of skincare products.

From staging to product photography, products need help to sell themselves. Good photography is an excellent place to start when it comes to selling your products, especially in the digital marketplace.

How Packaging Can Boost Your Business

Product packaging is a crucial tool in marketing and selling products. In fact, the majority of individuals buy a product based solely on its packaging. Extensive research reveals that packaging effectively boosts the attractiveness and visibility of a product. This promotes proper brand awareness and makes a product more sellable.

Packaging is much more than simply putting a ‘pretty face’ on the product. Exceptional packaging displays the essential details that customers use to determine whether or not to make a purchase. If you are looking to attract more prospective customers and boost sale conversions, it is necessary to place a renewed focus on packaging. Below are some highlighted benefits of noteworthy packaging.

Gives the Product a Personal Feel

To give products a personal feel, brand consistency is important because it takes businesses to the next level. Premium packaging is an important aspect of brand consistency. Adding marketing inserts to the package makes customers feel special and more connected to your brand.

Eye Catchy Packaging is Vital to Generating More Sales

By nature, human beings are visual creatures and packaging is the first thing shoppers see when looking to buy a product. Packaging needs to be attractive, inviting, and provide all the information potential buyers need to make a purchasing decision. The package design could be the difference between a customer buying the product or not. Eye-catchy packages help relay proper brand identification, which is crucial to gaining consumers and increasing sales.

It also plays a vital role in marketing and ensures the sale of a product. More than anything, customers gravitate towards good-looking products. An interesting, well designed product is bound to catch the eyes of consumers and attract more prospective customers than products with bland, poorly-designed packaging.

Psst…Onoxa makes it easy for you to customize your own branded label. And it’s all online.

Creates a Sense of Luxury

Product packaging communicates the quality of a product to customers. Proper packaging creates a sense of luxury, value, and provides a first impression that is both positive and lasting. Attention to detail helps your packaging seem luxurious and sets your brand apart from its competition.

A package that provides a sense of luxury assures customers that the product is well worth its cost. Undoubtedly, a customer’s first impression lasts, especially when using packaging that delivers a sense of luxury. It ensures your first impression is a remarkable one, and that goes a long way.

Allows You to Cross Market

Salon owners launching their own exclusive line of products should use packaging to cross market and boost branding for their business. Developing a signature line of beauty products help boutique business owners create the impression of a high-end, exclusive establishment. If you decide to make your products available to other establishments, exceptional packaging will confidently entice potential customers.

Find out how Onoxa can help you create your label design and boost sales. Onoxa provides a dynamic digital platform that business owners in the beauty industry use to customize their labels. They also help build your brand by providing relevant marketing materials.

The company provides just the right platform needed in this challenging, fast-paced industry to propel your products to greater visibility and higher heights. Onoxa works hard at giving clients a one-of-a-kind experience. They are committed to excellence in assisting businesses in the beauty industry to help grow and flourish.

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