Three Ways Good Photography Can Help Sell Your Products

In the ever-growing digital world of marketing and advertising, a picture is indeed worth a thousand words. When it comes to selling your skin care products, knowing how to stage and photograph your product can be as vital to selling as the product itself. A good photographer knows how to stage an item to highlight its attributes, to show potential buyers what that product can bring into their lives. The demand for good product photography is on the rise as the digital marketplace continually grows, demanding a deluge of eye-catching media posts and photographs. Skincare products are no exception. Visit Onoxa’s high-end skin care website and you will see this firsthand.

How Product Photography Tells a Story

The first way good photography helps sell your product is by choosing a story to tell. In this way, every detail in a frame has a purpose. From tone to lighting, to color and the items themselves, everything is chosen to communicate with the potential buyer. The opening image on the Renée Rouleau skincare website tells its own story of product versatility and variety. The image focuses on not a single product, but a host of them, so that visitors to the web site get the first impression of the availability of skincare products for every skincare issue. The absence of anything else in the image makes the focus on the products themselves. They are telling and selling at the same time, through the execution of good product photography.

How Good Product Photography Uses Color

Understanding color theory is at the heart of product photography. Few things can affect the creation of a mood more effectively than color choices and presentation. Color also becomes an integral aspect of branding as different qualities of a product connect to different emotions. A click on the Renée Rouleau products shows products and images photographed in neutral tones that look clean and pure. These tones are perfect for selling skincare products as it communicates the emotions of a relaxing spa experience and the expectation of pure and clean skin.

How Lighting Sells Products

Lighting is crucial in photography, not only for the image quality, but also for the accurate representation of the products themselves. As most product photography is shot in a studio, lighting is customized by the photographer to highlight the angles, appearance, and uses of the product. If a product is designed for night-time use, dimmer lighting would be chosen to communicate that product quality and application. If a product is designed to be used upon waking, the light will be soft, bright and warm, like a morning’s first sun rays. For example, skincare products that are shot in bright clean light give the site a clinical and spa-like feel, giving potential buyers the message that they are purchasing a scientific-based formula of skincare products.

From staging to product photography, products need help to sell themselves. Good photography is an excellent place to start when it comes to selling your products, especially in the digital marketplace.

How to Grow Your Brand With Influencer Marketing

By working with Onoxa, you’re already well on your way to growing your skin care business exponentially. Your customized line of quality skin care products is sure to lend your brand a perceived value that is very difficult to achieve without exclusive merchandise. If you want to take your marketing game to an even higher level, it is worth your while to consider influencer marketing.

The Basics

Influencer marketing is partnering with a third-party “influencer” who will promote your brand through social media posts on platforms such as Facebook, Instagram, and YouTube. It’s a simple premise, but research suggests that it is a very effective one. Consider the following statistics:

70 percent of teenage YouTube subscribers trust YouTube stars more than traditional celebrities, according to Think with Google.

Businesses average $6.50 in additional revenue for every dollar spent on influencer marketing, according to a study by Convince and Convert.

93 percent of marketers who tried influencer marketing believe it to be effective, according to Visualitan.

51 percent of marketers believe that influencer marketing generates higher quality leads than other advertising methods, according to Single Grain.

59 percent of marketers increased their influencer marketing budgets in 2016, again according to Single Grain.

The reason why influencer marketing works is easy: we live in a cynical age. Consumers are increasingly mistrustful of traditional advertising channels and even companies themselves, making them much harder to reach than they were 30 years ago. According to Nielsen figures, 83 percent of consumers trust personal opinions over paid advertising.

Influencer marketing allows businesses to partner with social media celebrities whose followers see them as an individual, not a commercial. Therefore, these influencers have a unique ability to connect with their audiences and “influence” their purchasing decisions.

Starting an Influencer Marketing Campaign

Now that you know what influencer marketing is, you’re probably wondering how to get started. The first thing that you should do is identify the goals you would like to achieve through your campaign. This decision will impact what social media channels you should target and which influencers would make a good partner for your brand of skin care products.

Next, you need to choose your partner(s). This is best done by first searching for hashtags and/or keywords relevant to your industry on a site such as BuzzSumo. Once you have a list of prospects, narrow it down according to the following criteria:

1. Reach

This includes the number of followers a given influencer reaches, which obviously impacts the amount of good they can do for your brand. However, raw audience is not the only factor. An influencer with a smaller total audience that generates more likes than somebody with a larger following frequently indicates that the first individual has more audience engagement. This increases their ability to influence their audience versus someone with a larger following but less engagement.

2. Audience

Essentially, “Who follows this person?”. You’re selling premium skin care products, so an influencer with an audience of mostly adolescent boys is unlikely to help you no matter what.

3. Natural Approach

Some influencers work with so many brands that every post they make is an advertisement of some sort. Their followers begin labeling them as commercials as a result, negating the potential impact of influencer marketing. Look for someone who is selective about the brands they endorse for best results.

4. Consistency

Finally, work with someone with a tone and value set your brand can support. If somebody is known for outspoken political views, for example, working with them may turn off more prospective customers than it brings in.

Final Word

When you find the right person, reach out to them directly so that the influencer knows you care about your blossoming relationship. Compensation is sometimes in the form of cash, but doesn’t have to be if you’re light on capital. A free sample of your premium skin care products is sure to open the door to a profitable partnership. Your partner gets free swag, and you get the brand recognition that comes organically from the influencer using it!

There are many auxiliary benefits to influencer marketing, including an improved SEO ranking and the ability to bypass ad-blockers. Try it today to see the many benefits it can provide for yourself!

10 Foolproof Tips For Customer Retention

The ability for a business to attract and retain customers is key to making significant progress with regards to profitability and expansion. This is why any business person must learn about some of the critical strategies to retain customers. Here are top 10 foolproof tips shared by Onoxa.

1. Communicate with customers

Customers that come to you for services or products are human beings with feelings which is why your business needs to have a human touch. By communicating with your clients on a frequent basis you are able to connect on a personal level and this is key to retaining the majority of them. Communications can be carried out through various platforms including social media pages, comment sections of websites, telephone, live chats, and email.

2. Use content marketing

Human beings are likely to buy products that they have heard of rather than those that are presented to them for the first time. If for example you are looking for a skin care product you are likely to opt for the one you heard about from a friend or read about on your social media page. This information should form a basis on which any business builds content marketing strategies. The Internet offers endless options for you to carry out marketing campaigns.

3. Make use of the phone

Most businesses today tend to shun the use of telephone calls as a way of communicating with customers. However, this can be an effective strategy because it allows you to interact on a personal level with your clients. You get to know what they really want and come up with solutions that are likely to resonate with them.

4. Reward loyalty

By providing special perks to customers that have been purchasing products from you consistently you are able to give them another reason to remain loyal. Create levels of customer reward clubs from important to very important people. Having a special offer for people that have made purchases over six months can be a good way to promote products and encourage more people to be loyal.

5. Go the extra mile

Show appreciation to your customers by going an extra mile. This can be done in a number of ways depending on what is convenient for you at the time. Following your clients on Twitter, writing them a letter of appreciation, throwing a party for them at the end of the year are all ways that can win loyalty.

6. Target marketing can be helpful

By gathering some data on your clients you are able to create personalized messages that can win them over. When sending a marketing message include the client’s real name and a few details about them. This will let them know that you actually did your homework and want them to be a part of your team.

7. Improve customer experience

The experience a customer has while using your services or products can be key to winning their loyalty. Build your site to load as fast as possible and make navigation easy. Respond to any inquiries fast and expedite any complaints that may be registered. Do your best to deliver products on time and in the best condition. Onoxa helps their customers by creating an efficient process with quick turnaround times. Find out here how you can get custom branded products at your doorstep in just days.

8. Share customer testimonials

People that have never interacted with you may find it hard taking your word. However, by sharing testimonials that other clients have written you are able to prove to the whole world that what you are saying is actually true and has been experienced by other people.

9. Create meetups

It is one thing to interact with customers on the telephone or email and a completely different thing to meet face-to-face. By creating events in which you can meet personally you will be able to build trust and win more clients.

10. Offer incentives

Offer incentives such as cash discounts, free samples and bonuses for those who use your products and services.

Private Labeling 101: What You Need to Know to Launch Your Own Successful Beauty Product Line

or beauty professionals with an entrepreneurial itch, launching and selling a line of beauty products can be a profound way to exponentially increase your bottom line and grow your business.

But for those of us who didn’t go to business school, even just knowing where to begin can be seriously confusing and overwhelming. How does one get started selling their own beauty products, especially without oodles of expendable cash and deep connections in the world of manufacturing?

Actually, it’s simple: Private labeling.

What is private labeling?

Private labeling is just that: Putting your branding, or “label,” on a product that is already formulated. Rather than developing a line of products from complete scratch, you have the option to select from a range of proven, tested, FDA-approved products and then use your own branding. It is totally legal to sell these products under your own name, with your own brand name, design, and marketing.

What are the benefits of selling private label beauty products?

By launching a line of private label beauty products, you’ll save yourself the time and money that comes along with product research, product development, and managing product manufacturing. This frees up time to focus on your own branding and marketing/sales strategy for your products.

It also lowers the barrier of entry for people looking to launch a beauty line who may have limited connections to manufacturers. By choosing from products already formulated and approved, produced by a trustworthy manufacturer, you can skip the headaches that come with sourcing or creating products on your own.

What are the drawbacks of selling private label beauty products?

The convenience and ease of private labeling products vs. creating custom products comes at the cost of having less control over ingredients and formulation. That’s why, if you decide to go the private label route, it’s crucial you find a trustworthy provider who creates good, proven formulations that work.

(Psst… You can head over here to read about Onoxa’s product formulations and A+ ingredients in-depth.)

Is selling private label right for me?

Selling private label can be the right choice for beauty professionals and entrepreneurs in any number of situations.

If you own a salon or spa, launching a private label line to sell in store can increase your profit margins and add a custom, exclusive flair to your product offerings.

If you are a self-employed beauty professional, your own line of products can help you scale your business exponentially (since sometimes adding more clients or raising the cost of services isn’t an option!)

If you’re a beauty influencer or entrepreneur, a line of private label products can create an additional source of income outside of brand partnerships or advertising income.

How to get started private labeling products

Decide on your logo and branding.

Creating a brand that is uniquely yours is part of the beauty of private labeling. If you have a salon, spa, or established beauty-related business, you may already have a logo you wish to use as an extension of your brand.

If you want your product line to have it’s own unique branding, now is the time to begin brainstorming names, colors, and logo design.

When you’re ready to design your label, Onoxa’s platform allows you to upload an existing label or design one right on the website. If you have any questions along the way, Onoxa has a design team on staff ready to help.

Find a manufacturer and order your samples

Because you aren’t formulating the products yourself, you want to make sure they look, feel, smell, and work the way you want them to before you commit to selling them. Get samples in your hands as soon as possible, so you can pick products to sell that you yourself go wild over.

Consider the financials

When planning financially for the investment of launching your own line, there are several factors to consider:

Upfront investment (minimum orders/inventory)
Marketing and advertising costs, overhead (either brick-and-mortar or website costs)
Fulfillment costs (shipping, packaging, etc.)

While there’s no way to avoid spending some money — ”it costs money to make money,” after all, — you can be smart with where you put your dollars so you stay on the fast track to profitability.

Look for a private label skincare company with low minimum orders so you’re not sitting on thousands of dollars in inventory before you even begin selling. As you get a sense for how quickly your inventory moves, you’ll be able to place larger orders more confidently (without getting buried in debt!)

*Private labeling products is an accessible, low-risk way to exponentially grow your business. Order a sample kit to see what all the hype is about. *

How A Customized Skin Care Routine Can Change Your Life

One size does not fit all, particularly as it relates to genetic disposition to wrinkles, dry versus oily skin, and pore size. Skincare is incredibly personal as the needs and chemistry of each individual is different and they change with age.

What works for one individual may not be right for you. Therefore, a customized skin care routine is essential to optimally taking care of your skin and getting the best results from your products.

Before developing a customized skincare routine, it is important to know your skin type. Normal, oily, dry, and combination are the four basic types. Each requires a different treatment to achieve healthy-looking skin.

Skin Types

Normal Skin

As it relates to appearance, this is the least problematic type. It has a balanced level of moisture, good elasticity, and color tone. It requires minimal care; to maintain a healthy glow, all that is needed is using a gentle cleanser to wash your face at night.

Oily Skin

This type of skin is the most prone to acne and it typically looks shiny or greasy. In addition, oily skin is characterized by blackheads on the nose and enlarged pores. Those with oily skin should keep the consumption of carbohydrates at a minimum and avoid touching your face. Additionally, you should exfoliate regularly and use a cleanser both in the morning and at night.

Dry Skin

The wind, sun, and other elements easily agitate dry skin. In addition, dry skin feels flaky, itchy, and rough. Other than washing your face in the morning and at night, you should use a moisturizer with sunscreen daily. It should be reapplied often when a lot of time is spent outdoors. Individuals with dry skin typically develop wrinkles sooner than their counterparts, frequently applying moisturizer can help to prevent this.

Combination Skin

This is the most common skin type. It is characterized by normal skin on the jaw line and cheeks and patches of oily skin on the forehead and nose. Use a gentle cleanser twice daily, paying specific attention to the zones where oil builds up. Sunscreen is also important.

Factors Affecting Your Skin

Along with these four basic types of skin, there are other skin factors you might have to deal with, based on your genetics, age, and overall health. Below are four skin factors that affect the method and product you should use to care for your skin:

Sensitive Skin

Many individuals have sensitive skin and using certain skin care products cause it to become itchy, dry, and easily irritated. This type of skin requires specialized care with cleansers specifically made to not irritate the skin.

Aging Skin

Aging skin becomes more sensitive, has less elasticity and is prone to wrinkles. As such, using moisturizer religiously is more vital for aging skin. Sunscreen is also necessary when venturing outdoors for extended periods.

Skin Color

Pigmented skin is typically more resilient than others. However, there are skin care products that cause irritation and hyperpigmentation. Therefore, it is important to look for products made specifically for your physiology.

Cyclic Acne

Many individuals get breakouts during only a particular time of the month. During puberty, you are most susceptible to cyclic acne.

Onoxa

Onoxa manufactures custom-branded skin care products. These products can be sold to clients to produce a customized skin care routine. Onoxa offers a wide range of products that can be used by entrepreneurs or even dermatology practices to build their brands. These products are sure to address the many and varied needs of your clients.

The product developers at Onoxa specialize in customizing new or existing beauty and skin care products. This includes topical lotions, skin creams, serums, cleansers, and a number of other products. Get more skin care tips and tricks by following on Onoxa on Facebook and Twitter.

3 Ways To Sell Your Beauty Products In Your Community

Building a brand with Onoxa is simple, but marketing them is another story. There are possibilities to sell your beauty brand without using major marketing channels. You can use your existing community to help build your customer base. Below are three tips on how to sell your custom-branded beauty products in your community.

Become a Vendor at Community Events

Getting your products in front of potential clients is important. If no one sees your beauty line, they won’t know about it. One of the easiest ways to sell locally is to buy a table for a community event. Create an attractive display with your best products for potential customers. When it comes to beauty products, customers want to smell scents and feel textures. Arrange your table with samples in front for customers to see. Hand out a brochure, price sheet, and or business card with your contact information. Customers can buy products at a later date if you provide them with your company’s information.

Networking

Business organizations are a great way to network with other local businesses. Start with your local chamber of commerce. These organizations offer “after hour” events to help local business owners socialize. Bring business cards to hand out while discussing your beauty products. Pertinent professional beauty organizations also offer local meetings.

Follow-up with your new contacts to see if they’re interested in your products. Present display ideas and provide knowledge on how they can make a profit. By attending networking events, you may discover new shows in your area.

Provide Sufficient Samples

More than any other industry, the sale of beauty products is fueled by samples. Women not only need to smell scents and feel textures, they need to know whether your products will fit their needs. That’s where samples come in. Provide mini sizes of your products that potential customers can use at least once, but preferably two or three times, to determine whether they like the product. Instead of considering this as an expense, look at it as an investment in your future. Carry samples with you always and distribute them at networking events and local fairs. You can also give them to local vendors who agree to sell your products. Letting potential customers try your wares will lead to higher sales.

PARTNER WITH THE SKIN CARE EXPERTS AT ONOXA TO START HANDING OUT PRODUCTS AT YOUR LOCAL COMMUNITY EVENTS!
As an entrepreneur, start making your hobby into a business. Onoxa has clinical-grade, industry-leading, private-label skin care products for you to start customizing today.

Learn More Here

How Packaging Can Boost Your Business

Product packaging is a crucial tool in marketing and selling products. In fact, the majority of individuals buy a product based solely on its packaging. Extensive research reveals that packaging effectively boosts the attractiveness and visibility of a product. This promotes proper brand awareness and makes a product more sellable.

Packaging is much more than simply putting a ‘pretty face’ on the product. Exceptional packaging displays the essential details that customers use to determine whether or not to make a purchase. If you are looking to attract more prospective customers and boost sale conversions, it is necessary to place a renewed focus on packaging. Below are some highlighted benefits of noteworthy packaging.

Gives the Product a Personal Feel

To give products a personal feel, brand consistency is important because it takes businesses to the next level. Premium packaging is an important aspect of brand consistency. Adding marketing inserts to the package makes customers feel special and more connected to your brand.

Eye Catchy Packaging is Vital to Generating More Sales

By nature, human beings are visual creatures and packaging is the first thing shoppers see when looking to buy a product. Packaging needs to be attractive, inviting, and provide all the information potential buyers need to make a purchasing decision. The package design could be the difference between a customer buying the product or not. Eye-catchy packages help relay proper brand identification, which is crucial to gaining consumers and increasing sales.

It also plays a vital role in marketing and ensures the sale of a product. More than anything, customers gravitate towards good-looking products. An interesting, well designed product is bound to catch the eyes of consumers and attract more prospective customers than products with bland, poorly-designed packaging.

Psst…Onoxa makes it easy for you to customize your own branded label. And it’s all online.

Creates a Sense of Luxury

Product packaging communicates the quality of a product to customers. Proper packaging creates a sense of luxury, value, and provides a first impression that is both positive and lasting. Attention to detail helps your packaging seem luxurious and sets your brand apart from its competition.

A package that provides a sense of luxury assures customers that the product is well worth its cost. Undoubtedly, a customer’s first impression lasts, especially when using packaging that delivers a sense of luxury. It ensures your first impression is a remarkable one, and that goes a long way.

Allows You to Cross Market

Salon owners launching their own exclusive line of products should use packaging to cross market and boost branding for their business. Developing a signature line of beauty products help boutique business owners create the impression of a high-end, exclusive establishment. If you decide to make your products available to other establishments, exceptional packaging will confidently entice potential customers.

Find out how Onoxa can help you create your label design and boost sales. Onoxa provides a dynamic digital platform that business owners in the beauty industry use to customize their labels. They also help build your brand by providing relevant marketing materials.

The company provides just the right platform needed in this challenging, fast-paced industry to propel your products to greater visibility and higher heights. Onoxa works hard at giving clients a one-of-a-kind experience. They are committed to excellence in assisting businesses in the beauty industry to help grow and flourish.

How to Build Your Skin Care Business in 4 Simple Steps

great product is often born from a need that’s not met. This is even true in the skin care and personal care business. You may want to build a brand based on the need for certain products that are not available. Or perhaps you’re a salon owner who wants to sell your own skin care products, but you neither have the capital or knowledge to start your skin care brand from scratch.

This is where Onoxa comes in. This new platform takes all the troubles of figuring out how to start your own private-labeled skin care business. The process is easy and with a quick turnaround time you’ll receive personalized products at your doorstep in just as little as a week! You receive formulas that are safe, effective and hand crafted right in Florida. You have access to the industry’s lowest minimums and have on-hand support every step of the way. Whether you are a budding entrepreneur or a spa professional who wants to branch out, read on to know how you can start your small business with the help of Onoxa.

Get Started Today – Order Your $13 Sample Kit

Create your brand

The first thing you want to do is create a special brand name or logo to make your product stand out. If you’ve been thinking about making your own personal brand you may have some ideas in mind. Onoxa can help you refine your labels to make them more polished and professional. The in-house design team will assist you in creating a label design that truly reflects your brand.

Select your products

Every product is backed by quality research and development by an in-house team of chemists. The talented research and development team created effective, high-performing products that actually work. You can choose from a selection of moisturizers, masks, serums and primers. From age-fighting face formulas to the best-selling daily staples, the variety of formulas offer something for everyone.

Get Started Today – Order Your $13 Sample Kit

Build an e-commerce website or online store

Facilitating online sales means that you must have a working website with reliable and secure sale features. This is often intimidating for small business owners with limited computer knowledge. Fortunately, there are a number of easy-to-use e-commerce platforms that help you create a website in minutes, which allow you to market your products as soon as they are ready.

Build your brand following

Marketing is more than just creating advertisements for your products. It also involves networking with other entrepreneurs, creating content and posting videos and photos on social media to keep potential customers updated. Be accessible on your Facebook or Instagram pages for questions and comments, regularly come out with interesting content on your blog, and post fresh product photos on Pinterest to draw attention to your brand.

Ensure a good customer experience so people will come back.

Afterall, sales services are equally as important as catchy advertising. Prompt responses to questions and complaints, solid return policies and reasonable warranties can assure customers they are getting their money’s worth with your product and customer service.

Whether you are a first-time entrepreneur, a salon or spa owner who wants to market your own skin care products, working with Onoxa can make the process smoother, faster and easier for you. With virtually no overhead costs and proven product formulas that are beneficial to all skin types, you can start building your dream beauty empire today!

Get Started Today – Order Your $13 Sample Kit

5 Online Marketplaces To Sell Your Private Label Skin Care Products

Private label products are essentially goods produced by a third-party manufacturer and sold under the brand name of a particular retailer. This excellent selling model has been attracting much more sellers than ever before.

The Internet is among the most popular selling options as it provides a great method of reaching a large customer base that extends outside the local community. Additionally, it can be cost effective as you are not required to invest in a booth, display shelving, or other expenses associated with owning a physical store.

The easiest way to sell your products online is by developing your own website; however, many people may not have the resources yet available to build out a full-blown ecommerce site. Building out an ecommerce site requires the purchase of a domain and the development of a website. If an ecommerce site is not yet in the cards for your business, you can try selling your products through a reputable online marketplace. Below are our five recommendations for online marketplaces to sell your private-labeled skin care products.

Etsy

This is one of the online marketplaces that allow sellers to create online shops with different pages for every product. The pages include images of the product and relevant information such as pricing and ingredients. Etsy’s format enables customers to quickly and easily get information concerning each product.

Etsy is an extremely popular marketplace among artisans and those looking to sell their own products. According to a 2016 Statista report, 87 percent of business owners on Etsy are females, making this a great space for female skin care entrepreneurs to sell their own custom-branded products.

eBay

If you opt to sell your skin care products on eBay, the significant factor in developing a good seller reputation is consistency in delivering optimal customer service. Customers expect their products to ship right away and if that does not happen, a bad review is almost sure to follow. That could lead to potential buyers deciding to shop elsewhere.

Ebay is also a great online marketplace because not only is it extremely popular, but it’s been around for a significant amount of time and allows anyone, anywhere to sell goods to a vast audience. According to another Statista report, eBay had 168 million active users in the third quarter of 2017.

Amazon

Amazon is an undisputed giant among online marketplaces and one of the first platforms that leaps to mind when a number of individuals contemplate selling products online. They have an expansive reach for finding prospective customers and they provide an easy-to-use platform for selling numerous products in a wide range of categories, including skin care.

Additionally, unless a seller chooses to store his or her items with Amazon, he or she will not be charged a fee until the items are sold. When the item is bought, Amazon collects either the per-item minimum referral fee or the established referral fee, depending on the amount that is higher.

Facebook

In 2016, social media giant, Facebook, announced that it would be integrating a marketplace feature into its platform. Many people engage in commerce on Facebook. Facebook’s marketplace integration came after the rise in popularity of a variety of Buy and Sell groups.

Facebook is a great platform for skin care entrepreneurs to utilize in selling their products to their local community. Facebook marketplace can be used in conjunction with other marketplaces to ensure that not only you service your local community, but service those worldwide.

Bonanza

Bonanza is among the best options for retailers in the skincare industry. This marketplace has many similarities with eBay; sellers create online booths to display and sell their items. These itemized products are listed at fixed rates.

Why Your Salon or Spa Isn’t Selling Retail Well

No matter how large your clientele or superior your service, your salon or spa is leaving cold hard cash on the table if you’re settling for mediocre retail sales. Revving up your retail game and making retail an integral part of your salon business plan can scale your income beyond bringing in new clients or increasing the cost of services, creating a reliable stream of revenue.

If your retail sales numbers leave something to be desired, you may need to take a good look at your sales practices to see if you’re making one of these key salon retail mistakes.

You’re trying to appeal to everyone

Jack of all trades, master of none. If you’re trying to appeal to a wide range of people with your salon products, you’re spreading your retail budget thin while failing to truly speak to your ideal customer.

You know your clientele and you know your niche. Rather than stock multiple lines in an effort to appeal to every customer type, stock what you know your target demographic needs and loves.

Your employees aren’t motivated to sell

Some people in the beauty industry don’t like selling products because they feel they are artists, not salespeople. Others are worried they might scare away clients or lose out on tips if they push products too hard.

Educate your employees that getting the right products into their clients’ hands will increase their credibility as artists, while helping their clients extend the life of their new look outside the salon.

Then, motivate your employees to sell with a good commission percentage (but be sure to do the math to make sure you’re still making money on your products!) and rewards for top sellers each month.

Your employees don’t have sales training

While motivation is important to boost your retail sales, it isn’t enough: Your employees need sales training! Invest in employee education from the get go, so they feel at ease introducing products to their clients and do so in a respectable, natural way that works.

Your displays are boring

Purchase displays are responsible for 80% of impulse buys. Make sure your displays are highly visible and draw the eye, taking the perusing customer on a journey. Place things a customer is most likely to buy impulsively nearest to the register — smaller travel products, for example — to encourage impulse purchasing.

Make the retail area an appealing place to spend time. By setting up complimentary coffee and tea near the retail area, you’ll encourage customers to linger. Music matters too: It sounds crazy, but studies show 80% of people purchase more when music is playing.

You have too many options

The paradox of choice is very real: If you provide too many options, it becomes difficult for your clients to decide what’s right for them— and that indecision will cost you sales.

Take this study on buying behavior: When researchers gave customers a choice between 24 different types of fruit preserves to purchase, only 3% of customers bought something. Alternatively, 30% of customers made a purchase when they only had to choose between 6 types of jam.

Stock your retail shelves with the all star products you know your customers need at home, and cut out the rest of the white noise.

You’re not selling products clients get excited about

If your products don’t make your clients feel gorgeous, special, or even a little glamorous, they’re not going to fly off the shelves. Stock a line of products both your employees and your clients will obsess over and advocate for. Better yet, launch your own line of products branded to your salon: It’s easier than you think to do and will create a feeling of luxury and exclusivity around your products, increasing customer excitement and loyalty.

With these simple salon retail tips, you can make retail sales a pillar of your salon or spa business plan, boosting your revenue and scaling your beauty empire.

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