Aug 21, 2018

Private Labeling 101: What You Need to Know to Launch Your Own Successful Beauty Product Line

or beauty professionals with an entrepreneurial itch, launching and selling a line of beauty products can be a profound way to exponentially increase your bottom line and grow your business.

But for those of us who didn’t go to business school, even just knowing where to begin can be seriously confusing and overwhelming. How does one get started selling their own beauty products, especially without oodles of expendable cash and deep connections in the world of manufacturing?

Actually, it’s simple: Private labeling.

What is private labeling?

Private labeling is just that: Putting your branding, or “label,” on a product that is already formulated. Rather than developing a line of products from complete scratch, you have the option to select from a range of proven, tested, FDA-approved products and then use your own branding. It is totally legal to sell these products under your own name, with your own brand name, design, and marketing.

What are the benefits of selling private label beauty products?

By launching a line of private label beauty products, you’ll save yourself the time and money that comes along with product research, product development, and managing product manufacturing. This frees up time to focus on your own branding and marketing/sales strategy for your products.

It also lowers the barrier of entry for people looking to launch a beauty line who may have limited connections to manufacturers. By choosing from products already formulated and approved, produced by a trustworthy manufacturer, you can skip the headaches that come with sourcing or creating products on your own.

What are the drawbacks of selling private label beauty products?

The convenience and ease of private labeling products vs. creating custom products comes at the cost of having less control over ingredients and formulation. That’s why, if you decide to go the private label route, it’s crucial you find a trustworthy provider who creates good, proven formulations that work.

(Psst… You can head over here to read about Onoxa’s product formulations and A+ ingredients in-depth.)

Is selling private label right for me?

Selling private label can be the right choice for beauty professionals and entrepreneurs in any number of situations.

If you own a salon or spa, launching a private label line to sell in store can increase your profit margins and add a custom, exclusive flair to your product offerings.

If you are a self-employed beauty professional, your own line of products can help you scale your business exponentially (since sometimes adding more clients or raising the cost of services isn’t an option!)

If you’re a beauty influencer or entrepreneur, a line of private label products can create an additional source of income outside of brand partnerships or advertising income.

How to get started private labeling products

Decide on your logo and branding.

Creating a brand that is uniquely yours is part of the beauty of private labeling. If you have a salon, spa, or established beauty-related business, you may already have a logo you wish to use as an extension of your brand.

If you want your product line to have it’s own unique branding, now is the time to begin brainstorming names, colors, and logo design.

When you’re ready to design your label, Onoxa’s platform allows you to upload an existing label or design one right on the website. If you have any questions along the way, Onoxa has a design team on staff ready to help.

Find a manufacturer and order your samples

Because you aren’t formulating the products yourself, you want to make sure they look, feel, smell, and work the way you want them to before you commit to selling them. Get samples in your hands as soon as possible, so you can pick products to sell that you yourself go wild over.

Consider the financials

When planning financially for the investment of launching your own line, there are several factors to consider:

Upfront investment (minimum orders/inventory)
Marketing and advertising costs, overhead (either brick-and-mortar or website costs)
Fulfillment costs (shipping, packaging, etc.)

While there’s no way to avoid spending some money — ”it costs money to make money,” after all, — you can be smart with where you put your dollars so you stay on the fast track to profitability.

Look for a private label skincare company with low minimum orders so you’re not sitting on thousands of dollars in inventory before you even begin selling. As you get a sense for how quickly your inventory moves, you’ll be able to place larger orders more confidently (without getting buried in debt!)

*Private labeling products is an accessible, low-risk way to exponentially grow your business. Order a sample kit to see what all the hype is about. *