Anti-Aging Tips at Every Age

Aging is inevitable

— But we don’t have to dread it. We all want to look and feel beautiful, and there’s a way to age gracefully while enjoying life’s lessons. There is so much information out there that it may become overwhelming and confusing on which steps, tips, treatments, and products to use. But there are small yet essential ways to improve your health and beauty both inside and out through every decade. So here are some tips to beautifully get you through each era to get you looking and feeling great with that radiant glow. 

In Your 20’s:

Signs of aging usually begin to creep up during our late twenties, but there are healthy ways to prevent them. This is usually a time where we don’t have to worry too much about our diet and skincare regimen, but it’s important to start early. Here are some tips for when you’re in your 20’s:

Wear Sunscreen, always! 

This doesn’t matter where you live or what type of skin you have, you should always protect your skin with sunscreen. It’s responsible for most of our environmental skin damage and one of the biggest contributors to premature aging. So put your sunscreen next to your bathroom sink and make it a daily ritual. 

Sleep, sleep, and more sleep! 

It’s so important to get your “beauty” rest to prevent dark, puffy, circles under the eyes and feel energized throughout the day. If you’re getting six or fewer hours a sleep a night then your body produces more of the stress hormone cortisol, which contributes to your collagen breakdown. It’s also the time for your skin to rejuvenate and build back all of it’s lost resources from the day. It’s a time for repair and for your body to rest. If you’re getting plenty of sleep and still waking up with tired eyes, try putting your eye cream in the fridge and putting it on before applying your sunscreen. The cold will give your eyes an extra boost to wake up and start the day. 

Take Vitamin C

This vitamin is essential to start taking internally as well as applying externally to the face. Vitamin C is found at the outer layer of our skin as well as inner layer and helps keep skin healthy by producing collagen, which in turn helps reduce sun damaged skin. It’s also important to take regularly as it’s a strong antioxidant that helps strengthen your body’s immune system and protects your body from free radicals. Add this to your daily routine at a supplement and a serum and your skin and your body will thank you. 

Drink Lots of Water!

We know it’s not always the drink of choice, sometimes it’s other fruit juices, teas, or alcohol, but drinking plenty of water on the daily is so important for our overall health. It helps with digestion, circulation, and absorption. All of our skin cells and body cells are made up of water and without it we would not be able to function. Not only does it help us from the inside, but the more water we drink the more moisture we maintain, and this includes your skin. The more elastic your skin becomes from all the hydration, the fewer wrinkles we see! 

Cleanse and Moisturize!

This includes taking off your makeup!  Along with drinking water and taking your vitamins, it’s essential to cleanse the face to rid all the extra dirt and makeup–don’t ever sleep with it on! It can really clog up the pores and keep oil trapped within the skin, which leads up to bacteria and breakouts. Add a daily cleanser, toner, and moisturizer to your daily routine to keep your healthy glow into your 30’s! 

In Your 30s & 40’s:

We know in your 30’s and 40’s we see some major changes and therefore can add additional ways to continue our glow. These are decades when the signs of aging become a bit more obvious because of the skin and body’s ability to repair itself is starting to decrease. So persevere through all the 20’s tips, but add these additional items to your list as your dive into your 30’s and 40’s.

Exfoliate

We know that exfoliating seems like a luxury, but at this age, it’s time to make it into a practice. Our skin cell turnover is slowing down and dead skin cells are accumulating on the surface. When skin cells are not turned over, we often see a loss of a glow. We can start to rid these dead skin cells by exfoliating to not only ensure the glow, but help products absorb deeper on the top layer of the skin. Start slowly by doing it once a week and work your way up to a few times as your skin tolerates it. 

Add a Night Cream

Don’t stop with adding a daily moisturizer in your 20’s because as we creep into our 30’s our skin tends to dry up. Our skin naturally becomes drier, so to keep your skin looking young, plump, and healthy it ‘s best to stay hydrated by using a daily moisturizer with a daily night cream, especially in the cooler months. As we mentioned earlier that getting sleep is key time for rejuvenation, adding a night cream with powerful ingredients is just another way to give your skin a healthy boost. 

Add Hyaluronic Acid

This ingredient is a glycosaminoglycan that occurs naturally in the skin. It’s a humectant, meaning that it helps the skin hold water. It’s known to improve skin’s hydration and help plump up the skin, which makes those lines on the face look smoother, especially around the eyes. We often have tired, crinkly looking skin due to dehydration and HA is an ingredient to help boost it.  In turn, your skin will start looking smoother and dewier, and who doesn’t want that?

Use a Retinol Product

This vitamin A compound is important in helping with collagen production and cell turnover, which evens out those wrinkles. This is the first thing to do in stepping up your anti-aging game. Start off with a low dose to first see how your skin reacts, and always use sunscreen as retinoids increase your photosensitivity. Once you start using a retinol cream or serum, you’ll start to reap the benefits of your smooth, glowing skin!

In Your 50’s & Beyond:

These are the decades of sagging skin, so it’s important to continue the recommendations above and then some. Many of you at this age are reaching Menopause, which causes a heavy decline in collagen production and in turn our skin becomes dryer. So let’s bump up some of our routines and add these additional serums to our daily regimens. 

Eye Cream

If your haven’t already incorporated an eye cream, which you can throughout any decade, it’s a time to really manage those dark circles and crow’s feet around the eyes. The lines start to look creepy thanks to all the collagen loss during this time. Try choosing products that have collagen boosters like peptides or glycolic acid. This will really help put an additional glow to your face when our eyes don’t look as tired because of the additional hydration and pump. 

Treat Hormonal Acne

A lot of times we start to see acne return at this age because of the big hormonal changes. If you’re seeing your skin flare up when you would normally have a cycle, then this could be due to Menopause. Beauty comes from within, so when we start to see our hormones go crazy, look into changing your diet. A lot of times cutting out sugar or dairy helps, but it’s best to speak with your doctor about what’s best for you. There are also topical treatments like anti-inflammatories that may help or hormonal treatments. Whatever works for you, talk to a specialist to help you keep it under control so you don’t get scarring on your glowing face.

Hydrating Sunscreen

As we mentioned before, our skin is starting to sag at this age due to a loss of hydration, but it’s becoming thinner and dryer. It’s not only important to keep up with the sunscreen at every age, but boosting your hydration will help. A face cream or hydrating sunscreen can really help protect the skin’s barrier with their emollient and humectant properties. The thicker the cream, the better, so adding a heavier cream to your regimen is the way to go.  

So regardless of your age, you can certainly create a look where you’re glowing and gorgeous. There are some adjustments to be made as you make your way through each decade because as we age our skin and body need different things, but we recommend using these tips to keep your skin youthful and keep yourself healthy throughout your life. 

3 Ways to Incorporate CBD Products to Your Skin Care Line

There are so many ways to incorporate CBD into your life, especially in the skin care world. There are countless creams, lotions, and serums infused with CBD to use on your skin for its amazing benefits.

No matter where you reside, chances are you’ve heard of this popular ingredient and it popping up in all different kinds of products. But what exactly is CBD and which products are a must have in your skin care regimen? 

What is CBD?

CBD is a cannabinoid found in cannabis or hemp. The other well known cannabinoid being THC. But unlike THC (the psychoactive component in cannabis), CBD is not psychoactive, which means it doesn’t have the same mind-altering effects.  

So why is everybody wanting to consume it and infuse it in their skin care? When consumed, it’s known to help pain, anxiety, and depression. When put on the skin, it may help with the appearance of aging, dullness, redness, and localized soothing effects. It has calming properties, multiple vitamins, and essential fatty acids which is why it’s in so many different face creams, serums, and body lotions. 

So before diving into buying a multitude of products, be sure to know what you are looking for. Make sure to read the label to see if it lists any of the following: whole plant hemp, phytocannabinoids, hemp extract, cannabis sativa extract, cannabidiol, phytocannabinoid rich. These all mean that there is actual CBD in the products, instead of just a byproduct of hemp or cannabis. It’s also important to note the milligrams in each bottle to know the potency you’re buying.

Now that you know what CBD is and some of the benefits of CBD skin care, here are 3 products you can add CBD into your skin care line now:

Eye Serum:

There’s a lot of hype around hyaluronic acid and retinol, but what about CBD in your eye cream? Because of its calming properties, a CBD infused eye serum is known to help knock out dark circles and reduces the appearance of puffiness. As it helps relax the skin, the appearance of wrinkles may be less noticeable.  Adding CBD to your eye routine may brighten up the area and bring radiant looking skin.

Body Lotion:

If CBD is so beneficial for the skin, why not use it all over the body? It’s known to help soothe achy muscles and may assist in reducing irritation in and on the body. You can use it everyday to help dry, flaky skin. It’s also known to even help reduce dryness and the appearance of redness that may be caused from eczema or psoriasis. It could be helpful in relaxing joint and soothe deep tissues when enduring a headache or period cramps. You can use it everyday or in the salon for any massage therapy session as an additional relaxer. 

Mask:

Masks are a luxury we use to help us relax at home or in the spa. If we add the popular CBD ingredient to our mask, it adds the additional zen factor. You can use a mask that you rinse off or a mask that soaks into your skin while you sleep. Charge your skin with the potent vitamins of C, E, A, and omega 3 fatty acids with a mask. Experience an even more relaxing effect with the properties of CBD. CBD can help you wake up to smoother, younger, redness-free skin. 


The beauty world has hyped up CBD and CBD skin care for a reason. It will take your skin care routine to the next level with the stress-reducing, soothing, and skin-boosting benefits. Adding CBD skin care is a good choice for anyone wanting to up their routine or product options to incorporate the benefits that typical skin care ingredients don’t have. Keep an eye out for new product releases from Onoxa to add more to your brand.

4 Ways to Improve Your Spa or Salon’s Guest Experience

4 WAYS TO IMPROVE YOUR SPA OR SALON’S GUEST EXPERIENCE

Increasing your guests’ experience with you will overall improve your business. Implementing these ways to improve can increase your customer retention rate, word of mouth marketing, and, of course, profit. 

1. Hire Personable Staff – First impressions are everything. 

It’s important for your guest to not only feel welcome, but to be recognized by who they are and what they need. Train your front desk to service them with a refreshing drink and make notes of what they like and what’s important to them. 

Show them your gratitude and speak about how grateful you are for them coming into your salon or spa. Go beyond and ask them questions to get to know them and what they are expecting of their visit. Remembering people by name, their birthdays, and special occasions are important to note. The customer feels valued when you remember them and gives you an opportunity to ask about them when they return to your salon or spa. 

The massage therapist, estheticians and stylists have the opportunity in the rooms to ask questions and make sure they are having the best experience. Take the time to get to know the client and listen to them while giving them their massage or giving them their mask. Make the customer’s feel welcomed, important, and known. 

2. Make Booking Easy – Nobody wants to wait in line. 

We live in a world where everything is given to us instantly and we would sometimes rather click a button than speak with someone. It’s best to set up an online booking system for those who would like to schedule an appointment at their own convenience. This way, you’ll never overbook and they can take their time choosing which treatments they want. 

Make it easy to navigate on your website and create online accounts to give your guests the opportunity to sign into their own accounts. They can reschedule appointments and access previous bookings. Be sure to add a section for customer notes, which add to their customer experience. 

Take advantage of the booking software available to create easy booking solutions and deliver profitable actions. 

3. Offer Loyalty Programs & Packages – People like to feel like they belong. 

Not only do loyal customers cost less, but they are more likely to visit more often and try more products. When customers are receiving loyalty rewards and feel superior because of their status, they are more likely to spend more. 

Consider implementing a program of hierarchy, like bronze, silver, and gold members to motivate customers to level up and gain more rewards. This is an inexpensive way to give guests incentives to return and provide you insights of your most loyal customers’ habits. This in turn will help improve your offering by creating packages that are more personalized. It gives you an opportunity to offer different treatments or facial products that are not available anywhere else.  

Market your salon on social media by creating a special group or contact list to keep in touch for any special promotions or specials. Make your customers count and feel wanted by offering incentives and programs to keep them coming back.

4. Customer Feedback – Customer feedback is essential. 

Get to know your ratings based on the reservation, staff and overall experience. Find out how you can enhance their experience the next time. If they had an intense treatment, create a reminder to check in with them after they leave to see how they are feeling. 

Get together with your staff to communicate both the positive and negative feedback so you know where to improve and reasons that keep them coming back. 

Offer ways on social media for them to comment on their experience. Encourage the clients with flyers or stickers to leave a review, which in turn gives other people a reason in the area to come try your buisiness out. 

Knowing what the customers want and how their experience was will separate you from competitors in the area.

All these little but impactful things you can do in your spa and/or salon will keep customers returning instead of going somewhere else. Follow these tips to create the best experience for your clients and they will continue to come back to your business to spend more money and spread the word to become the market’s best. 

Discover Your Skin Care Ingredients: Peptides

You’ve probably heard the catchword “peptides” in the skincare world, but what are they exactly? Are they worth all the hype? In short answer, yes. 

It’s important that we know the ingredients we are applying to our skin. Just like we would research ingredients in our food, we want to know what is being absorbed in our body and whether or not it’s going to give us the results we’re looking for. 

Peptides are the lesser known skin care ingredient on the scene, but it’s one that’s worth talking about.

What are Peptides?

Peptides are the building blocks that make up protein. The most important protein within your skin is collagen. Collagen lies just beneath the outer layer of your skin, the epidermis, which makes your skin stretchy. It’s what helps your skin look smooth and firm, which is everything we all strive for. We all want that radiant glow, right?

As we age, we produce less collagen, and due to environmental factors like UV rays and smoke,  it continues to break down even more. So as our skin continues to age and be impacted by the sun, we lose the smooth and firm look we once had when we were younger. 

So peptides are an important component in skin care because peptides are proteins, like collagen, that we need for the aging defense we want.  They act as messengers to the skin to help with the appearance of firmness and elasticity. 

What Peptides do for Skin 

When collagen breaks down from aging and environmental factors, we can use peptides as their alert system to inform our bodies to make more collage. Using products with peptides directly on the skin tells our skin that we need to make more. It’s a way of letting our skin know it’s run out of the collagen that it naturally stores and that we need to create more. 

When we lose collagen, it leads to sagging, aged skin. When we create more collagen in the skin’s top layer, it helps smooth out fine lines and wrinkles, reduces pigmentation on sun-damaged skin, and improves elasticity. Some peptides may also improve skin’s hydration, which in turn helps firm up those lines. 

Peptides in your Products

If peptides are so beneficial to the skin, why not add them into your skincare routine? There are different kinds of peptides added to an array of products. It’s important that you choose the peptide most beneficial for you and your skin. 

As far as the product, a serum or moisturizer is best as it is able to absorb into the top layer of the skin, opposed to a face wash you immediately rinse off. It’s also important for the product to be stabilized and contain a significant amount in order to reap those benefits. 

The most effective peptide for skincare is called palmitoyl Tetrapeptide, an active ingredient in Matrixyl 3000, which consists of short chain amino acids to help promote even skin tone and fine lines. It’s found in many skin care products, especially those that are budget-friendly.

Start Using and Selling a Peptide Rich Product 

You and others will have a brighter future if you start using a product with peptides.  You or your customers should try using a specific serum for the eyes that target fine lines and wrinkles. It not only helps minimize the appearance of fine lines and wrinkles, but it improves circulation to reduce dark circles and rehydrates the skin to help even out that pigmented skin tone. 

Why not ignite the youth and brighten up the skin by fighting off your aged, photodamaged skin? The peptide we use in our serum (Palmitoyl Tetrapeptide-7) will help skin’s appearance look thicker and tighter skin around the eyes, which is exactly what we all want.

Ultimately, we can expect to see firmer and smoother looking skin after consistently using a peptide based product in no time. Shop strategically when looking at skin care ingredients and you and your customer’s skin will thank you for it. 

Tips for Running Your Salon

INSIGHTFUL TIPS FOR RUNNING YOUR SALON

Hair Salon’s can be significantly profitable, but managing one can also be a bit overwhelming. You’re working with creative, independent people, which may be difficult to navigate. It’s important to find a balance within your team and customers. Here are some stellar tips on how to run the most successful salon to boost customer retention and build your brand. 

1. Invest Time For Your Staff

It’s important to create a positive atmosphere when you’re in the customer service industry. Happy team members make happy clients. Find different ways to support your staff so they have a good work life balance. Create a positive competitiveness among team members to motivate them to do better. Give them bonuses or prizes as an incentive to do their best. If your staff is happy and motivated, you will have clients returning to your salon in no time. 

 2. Consult Your Customer

Great client consultation is key. This starts at the shampoo bowl. Ask questions to discover their wants, needs, and lifestyle. Translate their thoughts and ideas into a look that radiates their beauty. This way, you not only gain their trust, but also will know exactly which products to use.

At the end of their visit, make sure to communicate with them by allowing them to give feedback. If they don’t want to say anything face to  face, give them an opportunity to write in any of their concerns. This gives your salon an opportunity to change and grow for the better. 

3. Communicate With The Front Desk

The front desk is an essential component in the communication between you and your customer. Create a clear process so you can inform your client about any promotions prior to their appointment. This gives them the opportunity to check out your product specials and increase sales. 

Find out which products to pull and make them visible to the customer. Give them the opportunity to buy by revealing your recommendations at the end of their visit. Be sure to list products used during the visit on their receipt so they remember for next time. The front desk should also jot down any special notes for future references.

This is also an essential time for other staff members to receive feedback. Allow the front desk to review the customers visit by asking them if they liked their hair, if they would they recommend your salon and when they are planning on returning.

4. Market Your Salon

It’s important to make your business known to the community. Be present on social media channels and post often so that people are reminded of your salon. Social media is a great opportunity for you to offer competitive rates, your services, and promotions. Connect with influencers on Instagram or Facebook to boost your following. These will get people to come in your salon and keep coming back.

5. Offer Samples

People love trying products, especially before making a purchase. It’s an easy way to make your clients happy and get them to try something new. Product samples often lead to sales, and then some.

If they like a product after trying a sample they are more likely to try other products. Ask the product company if they can offer sample sizes or extra product for you to create in-house samples yourself.

6. Choose a Product You Stand Behind

It’s a lot easier to educate customers on a product you really believe in. Make sure to stock your shelves and use products on clients that you feel coincide with your values. If you choose products you absolutely love, they will sell themselves.

Educate yourself on the brand before purchasing and ask yourself if the products set your salon apart and if the brand is providing education and support. You’ll know how to solve your clients problems.

You can also offer private-label skin care products. Sell your own high-end, custom-branded products with natural ingredients that will set your salon apart. Customers will build trust when you have your name on them.


The salon industry offers opportunity to generate wealth for salon owners. Running your salon can be challenging, but using these tips will set you up for success. Set yourself apart and achieve all your goals in becoming a highly successful salon. Put these powerful tips into action to build your brand and relationships with your clients and staff for better client retention and increased revenue.

How to Become A Skincare Boss Lady


Women are now driven more than ever to be entrepreneurs, leaders, and “boss ladies”. The “Boss Lady” movement is popular now because women are wanting to rely more on their own skills and knowledge. This is especially true in the cosmetic and skin care fields. Many women are opting to  market their own skin care products to earn income rather than rely on a traditional 9 to 5 job. Here are some tips on becoming a successful skin care “boss lady”.

Educate Yourself

The first step to becoming a skin care expert is to get as much information as you can. Talking to people that have healthy skin and listening to what they have to say is a good place to start. Read through online resources that give the  best techniques for enhancing your skin. Talk to experts like dermatologists and estheticians to give you inside information on how to take care of the skin.  

Research the Best Types of Products

It is difficult to keep the skin looking young and healthy without using skin care products. Take time to learn about some of the most effective products available in the market. Keep in mind that some skin care products may give impressive results for a short time before they start producing negative side effects. The last thing you want is to give someone advice on how to take care of the skin only for them to end up with complications. By researching the best products available, you will know what type of products you should be selling.

Understand Food and Drinks in Relation to Skin Care

The types of food and drink humans eat and drink play a role in the way their skin develops. Individuals drinking excessive amounts of alcohol are likely to experience problems. Those not consuming a balanced diet may also experience complications. Learn about all the nutrients that keep your skin looking radiant so you may provide guidance to customers. This will be the one extra piece of knowledge that will further convey your expertise. 

Be Passionate About It

To achieve success in anything you must be passionate about it. The zeal you approach with skin care determines your ability to overcome obstacles. Showing that you are passionate about skin care in turn reveals your passion to your client base.  

Practice What You Preach

When selling skin care products, it is important to practice what you preach. You should use your own skin care products daily. Be transparent and share your own results.

It gives customers a sense of authenticity and lets them know you aren’t selling them products you wouldn’t use yourself.

Be Assertive

With personal experience and information at the back of your hand you should be confident enough to educate customers. Most people will draw inspiration from you if they find that you are quite assertive and certain about whatever it is you are talking about.

Take Advantage of the Services Offered by Onoxa!!

Onoxa makes a broad selection of skin care products for boss ladies like you! Each product is branded specifically for your own business. We have marketing and designer experts to get any girl boss ready for success. Get started today!

10 Tips for Planning the Perfect At-Home Skin Care Shopping Party

With summer-time just around the corner, you may be wondering how to market your custom line of Onoxa beauty products. The answer – planning your very own at-home skin care shopping party. You don’t need to pay employees or rent space to host a party in your own home, making the endeavor more profitable than other retail sales. Better yet, shopping parties foster an environment where everybody usually ends up purchasing something.

Here are 10 tips to help ensure that your at-home skin care shopping party lives up to your expectations.

1. Remind Invitees That You’re Having a Party

Many people forget about parties they want to attend, so a simple phone call or text the day before can ensure that they show up. Some may also be encouraged to go by talking to the host and/or business owner directly, providing an additional incentive to remind potential customers about the event. 

2. Prepare Beforehand

Make sure that you have everything set up before guests start arriving. It lends credibility to your brand as an actual business, and helps ensure that you have everything you need to make the party a success. 

3. Stock Plenty of Inventory

Your guests will want immediate gratification with every skin care product they purchase, so don’t make them wait until your next Onoxa shipment to deliver their beauty merchandise. Instead, have plenty of inventory on hand so that you can sell as much as possible.

4. Try an Open House Format

An Open House format means that you set aside a block of time for your event and allow customers to come and go as they please during it. Guests are more likely to attend an event that does not require a strict time commitment, and you can give more customers your undivided attention when there are fewer in your home at a time.

5. Use Wish Lists

Invite friends and family members of regular customers to your event and provide them with a wish list your customer filled out for you previously. This takes the guessing game out of the shopping experience while simultaneously ensuring that you make a sale. 

6. Be Yourself During the Event

Your small skin care business and Onoxa are dictated by you, so don’t try to be something you’re not at the event. Actors frequently come off as stiff or money-hungry, neither of which projects the image you’re looking for.

7. Skip the Sales Presentation

Potential customers are going to your party primarily to have a good time, so don’t bore them with a lecture on why they should purchase something now. Instead, let them have fun and watch the sales process happen organically. The same principle applies to the tacky games some people start their parties with–research shows that these are largely unnecessary. 

8. Be As Positive As You Can Be

Your guests don’t care if this was a tough quarter, your new skin care product isn’t selling as anticipated, or your mother had a health issue, so avoid sharing these sobering details even if they’re true. You should instead try to keep everything as upbeat as possible by smiling, laughing, and genuinely having a good time. This encourages prospective customers to make a purchase.  

9. Accept Credit Cards

Many people get caught up in at-home shopping parties and decide to purchase more than they originally intended to. They may not have the cash or checkbook on them to complete this transaction, but they almost certainly have a credit card to swipe if you can accept it. 

10. Acknowledge Your Customers After the Fact

People like to know their business is appreciated, so send a Thank You! note or text to everyone after the event. Their goodwill could turn into your next regular customer!

5 Facebook Ad Types That Can Help Grow Your Skin Care Business

Facebook is an effective platform to promote your business, and that is now easier with the availability of different types of ads. The billions of users on Facebook provide an opportunity for enterprises of all kinds to market to a diverse audience. Whether you are starting a home-based skin care business, selling crafts, or running a fortune 500 company, the targeting options on Facebook are hard to pass up. The different types of Facebook ads make it possible for marketers to model campaigns that align with their brands. Marketers should know which ads are suitable for their campaign objectives. Below is a breakdown of a few of the basic Facebook ad types.

Lead Generations Ads

These Facebook ads are designed to help a skin care business collect information on consumers. Originally, lead ads were available for mobile only, but now marketers can access the desktop placements. What happens is that when a user clicks on a lead ad, it redirects to a form, which they must fill out. Facebook is making the process less complicated by populating some of the fields. Lead generation ads are suitable for building email lists, which are essential for retargeting. This can help skin care entrepreneurs promote their brand through multi-channels.

Offer Ads

When a customer is stuck between consideration and purchase, an offer ad can provide the needed push in the right direction. Facebook ads allow you to customize promotions, deals, and other incentives to suit specific audiences. Besides getting undecided customers to spend their money, offer ads are effective in attracting new customers. You can create offer ads to showcase the newest arrivals. Facebook lets you set a date for the offer ads, enable online and/or in-store redemption, and decide whether to have group or individual promo codes for your offer ads. These types of ads are a great way to take your skin care business to the next level.

Right Sidebar Ads

For a small skin care business with limited ad spend, right sidebar Facebook ads are affordable ways to promote your brand. These are small adverts placed on the right sidebar of a Facebook page. You get primary geographic and demographic targeting options to ensure your ads are broadcast to the appropriate audiences. Marketers can also narrow down the targeting based on interests. The main goal of these Facebook ads is to boost your page’s “like” count. You can pad up right sidebar ads with quality content and promotions.

Video Ads

Facebook videos have become invaluable to businesses. Any good marketing campaign should include a strategy for video because nothing passes a message better than visuals. Plain text can get monotonous, but video allows you to do a lot more. An enterprise can use video ads for several marketing goals from converting leads to creating repeat customers with thank you clips. Skin care businesses can demonstrate the effectiveness of their products through video and promote this to their audience base.

Event Ads

One way to drum up interest for an upcoming event is to advertise using Facebook ads. Skin care businesses already have the Facebook event feature, which makes it easier to generate attendance. Event ads are easy to create when you already understand how the event feature works. When holding a trade show, exhibition, or product launch party, these Facebook ads are the perfect way to have your loyal customers be part of the experience.

Facebook users are some of the most engaged on the web, which makes them the ideal people to market to. With a variety of Facebook ads and high-quality skincare products from Onoxa, you can find a format that suits your marketing bottom-line.

Why Private Label Products Keep Customers Coming Back

For over a decade, platforms like Amazon and eBay have boosted opportunities for insta-entrepreneurs, but the private label movement over at Onoxa creates a golden umbrella.

Are you considering opening up an online store? Selling skin care products is just the beginning of a long yet exciting way to build your business. The next step is figuring out how to manufacture the products you want to sell. The least expensive and quickest option is using private labeled products, like the ones Onoxa offers.

Where Do You Get Your Products?

The term “private label” is still pretty foreign to most consumers. The concept goes like this: a company manufactures products without the exclusivity or trademark of a brand name. Those products are sold by either a distributor or retail chain, under a new branded name. You slap your own brand name on the product and sell it. This allows entrepreneurs, on all levels, to launch their own products and sell them on platforms like Amazon, eBay or other marketplaces. It’s the genuine goose that laid the golden egg.

Why Entrepreneurs Dominate With Private Label Products

Who doesn’t prefer to spend less on the actual product development, including the design and production, and instead spend money on marketing? Entrepreneurs don’t like investing heavily in pre-production, but instead focus their strategies on advertising, marketing and profit opportunities. Moreover, business owners wanting to enter the sales market must meet production volume capacities, especially with future growths. Onoxa enables entrepreneurs to keep coming back for their private labeled products without the burden of production issues.

The Advantages Of Utilizing Private Labeled Products Include:

Low startup costs – When creating your own products, you usually have to produce a large number of units in advance to reduce cost. Production costs eat up most of e-commerce companies budgets. With Onoxa, you have the ability to start quickly and reap profit rewards with low minimums and costs.

Brand control – You can create any brand or multiple brands without limitations. Once you get the hang of it, you can add new products to your line.

Price controls – Brand control comes hand in hand with the ability to set the price of your products. Profit potential is in your hands.

In recent years, there’s been fragmentation of purchasing, leading consumers to explore more specialized, artisan products rather than buying from big sophisticated brands. By using private labels, entrepreneurs have more inventory options, including variations of products.

Becoming An Insta-Entrepreneur

Do you know one of the best elements of utilizing private label products? It’s an instant business, without months spent on design and development. This is basically how Amazon was popularized. Amazon is one of the 500 largest US companies, and it is also the undisputed leader of e-commerce sales worldwide. And it’s primarily make up is private labeled products. Entrepreneurs are selling millions of products in different categories that are private labeled.

Onoxa offers a bevy of private label skincare products, ready to self-market and establish a presence online. Besides flexibility and independence, entrepreneurs get to sell a pre-packaged product that has been personalized to represent the company.

Beauty Pros, Are You Making These Money Mistakes?

Most of us beauty professionals joined the industry because of our creative drive; the beauty industry is one propelled by artistry and innovating, making it a thrilling field for people who want to create.

But just because we’re creatives doesn’t mean we can afford not to think like entrepreneurs. Whether you’re running a salon or spa, working as a self-employed beauty professional, or launching a hair care or skin care business — creativity can only get you so far.

Taking the time to get business savvy can help you level up your career and reach higher levels of financial freedom.

So no matter where you work in the beauty industry, here are the money mistakes you might be making (and how to fix them).

Mistake #1: Making Big Business Purchases Too Early

It’s understandable to want nothing but the best for your beauty business,but spending too much on fancy equipment and offerings (especially in the early stages of the business) but you could be doing more harm than good.

If you’re itching to throw money at big purchases like top-of-the-line facial equipment or high-tech shampoo bowls, pause to think on these purchases very carefully — even if they feel like investments.

Consider your ROI on these purchases. Are they going to help you generate more revenue in the near future?

While exemplary customer service and an excellent client experience is crucial, think of ways you can stretch your dollars to do this while keeping your spending lean. Grow your business first, so you can use disposable cash for “nice-to-haves” in the future, rather than digging yourself in a hole at the early stages.

Mistake #2: Not Having Separate Business and Personal Accounts

Whether you own your own salon or are just renting a chair, you are a business owner. Separate your finances before you begin earning money from paying customers (and if you haven’t yet, switch now!)

Having a separate bank account and credit card for your business income and expenses will help you keep track of necessary info for filing quarterly tax estimates, as well as helping you keep an eye on your overall financial health.

Mistake #3: Not selling retail

You may be thinking: I’m an artist, not a salesperson. While we understand that a love of sales is probably not why you got into this business, you’re leaving cold-hard cash on the table by ignoring retail sales as a significant revenue stream.

Whether you’re earning a commission on products or earning profit directly, retail sales can become a significant (and scaleable) portion of your income. While you’re performing your service, explain why you’re excited about the products you’re using on your client: What the product does, how the client can use it at home to receive similar results. It won’t feel like a hard sell, and you’ll be surprised how much your clients will appreciate the advice.

Salon or spa owners should make sure retail offerings are attractively displayed in an area where clients congregate — in the waiting area by a coffee or drink bar, for example.

Mistake #4: Relying on brands to sell themselves

Carrying a household name skin care brand in your salon can be great, but be careful not to dig yourself into a hole. Major skin care brands will require high upfront investments — we’re talking thousands and thousands of dollars — to stock your space. That’s a whole lot of money to recoup, and just because a brand is well known doesn’t mean the products will fly off the shelves. Instead of relying on a specific brand, carry products you know are well-suited to your target demographic, that you’ll be excited to tell your clients about.

And if you’d rather not deal with the high upfront investments and low profit margins from these major beauty brands, you should consider launching your own skin care line. Not only are minimum orders low (with the opportunity to mark up your products by 300%) but you can create a sense of exclusivity and luxury by carrying a branded line of products only offered by your salon or spa.

Mistake #5: Becoming a bargain salon

Many salons and spas put out offers on “bargain” websites such as Groupon in order to reach new clientele and bring new faces in the salon. This can be a mistake.

While putting out a Groupon for your services could bring dozens or even hundreds of new clients into your business, you’ll earn very little money on the offer: Groupon and sites like it take a huge cut from your already-discounted services.

What’s more, you aren’t attracting your ideal customer through these bargain websites. You want customers who appreciate the work you do and are willing to spend money on your worthwhile treatments — not customers who are constantly searching for the cheapest offer.

According to a Business Insider study, only a handful of groupon users become repeat customers, most likely because they were never willing to pay full price for salon services in the first place.

Mistake #6: Skipping market research

Speaking of target markets, you’ll be doing yourself a disservice if you try to appeal to too broad an audience. You may think to yourself, who doesn’t need a hair salon, or who doesn’t want to come relax at a spa? But this way of thinking will prevent you from truly speaking to people who are interested in paying for your services.

That’s why market research is crucial. Consider, for example, your business’ neighborhood. Are you in an affluent area where customers might expect extra-luxurious offerings? Maybe you’re near a high volume of offices, with workers hoping to destress at lunch or after work? Maybe you’re in a very suburban area where your customers care more about cost-to-value ratios.

Taking the time to consider ways you can fill niches or solve specific needs in your market will help you stand out from the competition.