Why Private Label Products Keep Customers Coming Back

For over a decade, platforms like Amazon and eBay have boosted opportunities for insta-entrepreneurs, but the private label movement over at Onoxa creates a golden umbrella.

Are you considering opening up an online store? Selling skin care products is just the beginning of a long yet exciting way to build your business. The next step is figuring out how to manufacture the products you want to sell. The least expensive and quickest option is using private labeled products, like the ones Onoxa offers.

Where Do You Get Your Products?

The term “private label” is still pretty foreign to most consumers. The concept goes like this: a company manufactures products without the exclusivity or trademark of a brand name. Those products are sold by either a distributor or retail chain, under a new branded name. You slap your own brand name on the product and sell it. This allows entrepreneurs, on all levels, to launch their own products and sell them on platforms like Amazon, eBay or other marketplaces. It’s the genuine goose that laid the golden egg.

Why Entrepreneurs Dominate With Private Label Products

Who doesn’t prefer to spend less on the actual product development, including the design and production, and instead spend money on marketing? Entrepreneurs don’t like investing heavily in pre-production, but instead focus their strategies on advertising, marketing and profit opportunities. Moreover, business owners wanting to enter the sales market must meet production volume capacities, especially with future growths. Onoxa enables entrepreneurs to keep coming back for their private labeled products without the burden of production issues.

The Advantages Of Utilizing Private Labeled Products Include:

Low startup costs – When creating your own products, you usually have to produce a large number of units in advance to reduce cost. Production costs eat up most of e-commerce companies budgets. With Onoxa, you have the ability to start quickly and reap profit rewards with low minimums and costs.

Brand control – You can create any brand or multiple brands without limitations. Once you get the hang of it, you can add new products to your line.

Price controls – Brand control comes hand in hand with the ability to set the price of your products. Profit potential is in your hands.

In recent years, there’s been fragmentation of purchasing, leading consumers to explore more specialized, artisan products rather than buying from big sophisticated brands. By using private labels, entrepreneurs have more inventory options, including variations of products.

Becoming An Insta-Entrepreneur

Do you know one of the best elements of utilizing private label products? It’s an instant business, without months spent on design and development. This is basically how Amazon was popularized. Amazon is one of the 500 largest US companies, and it is also the undisputed leader of e-commerce sales worldwide. And it’s primarily make up is private labeled products. Entrepreneurs are selling millions of products in different categories that are private labeled.

Onoxa offers a bevy of private label skincare products, ready to self-market and establish a presence online. Besides flexibility and independence, entrepreneurs get to sell a pre-packaged product that has been personalized to represent the company.

Skin Care Industry: Welcome To A Skin Care Entrepreneur’s Paradise

Small business owners are always looking for products to help them take their businesses to the next level. An exclusive line of branded products really helps set a business apart from the crowd. In the case of brick and mortar store owners selling beauty and or cosmetic products, an exclusive line of private labeled products is very profitable. Unfortunately, most small business owners have no idea how to create their own product line.

Onoxa Allows Everyday People to Become Entrepreneurs

It is simpler than you may think to carry a full line of branded products. Onoxa carries an array of skin care products available for you to print your logo or brand name on each one. Imagine having shelves filled with your very own skin care line, branded exclusively for your salon or spa business. Customers immediately view your business as more exclusive and upscale because your brand name is on every product. Once a customer falls in love with your products, they will return to your store every time to buy it— because let’s face it, your exclusive brand is not available anywhere else. Your customer base increases, as well as your profits. Before you know it, you’re a new skin care entrepreneur!

Onoxa Helps to Eliminate Many Pitfalls that Entrepreneurs Face

Many small business owners who aspire to sell their own line of cosmetic products shy away from the opportunity because of the risks involved. In the past, selling your own products often meant manufacturing them yourself. Not only is this process time consuming and expensive, but the average person simply does not know how to formulate, manufacture, and package beauty products. Business owners do not want to worry about the ingredients, possible side effects, or the possibility of low quality products not selling.

Onoxa Makes it Easy

When using Onoxa, you do not need to worry about creating quality products, or spending large amounts of money to research formulations. Instead, directly choose products from Onoxa’s extensive and high-quality line. Simply choose products you feel will sell well in your store, office, salon, or online website.

Onoxa’s age-fighting formulas contain high doses of active ingredients that target specific skin care concerns like wrinkles and sun spots. The high-end line of products offers something for everyone yet makes it affordable for small business entrepreneurs. Thanks to years of industry experience, they have the expertise to help you develop your own brand. Spa owners can choose from an extensive line of skin care products, such as cleansers, masks, creams, and serums. Makeup artists can benefit from cosmetic illuminators, moisturizers, or eye serums designed to help reduce dark circles and wrinkles.

Of course, the great products that Onoxa provides is just the beginning. The innovative products serve to inspire business owners, and provide them with new ideas to help transform their businesses. By removing the common pitfalls, Onoxa opens up a world of new opportunities. Instead of spending large sums of money trying to develop products, funds can be better spent on quality products that are developed by experts in the industry. Business owners will benefit from being able to easily add unique, high-quality, truly useful products to their line, without the need for guesswork. Because of the high-quality of the products, business owners can simply focus on the selling and marketing aspects of their business, without the need to worry about the products themselves.

Private Labeling 101: What You Need to Know to Launch Your Own Successful Beauty Product Line

or beauty professionals with an entrepreneurial itch, launching and selling a line of beauty products can be a profound way to exponentially increase your bottom line and grow your business.

But for those of us who didn’t go to business school, even just knowing where to begin can be seriously confusing and overwhelming. How does one get started selling their own beauty products, especially without oodles of expendable cash and deep connections in the world of manufacturing?

Actually, it’s simple: Private labeling.

What is private labeling?

Private labeling is just that: Putting your branding, or “label,” on a product that is already formulated. Rather than developing a line of products from complete scratch, you have the option to select from a range of proven, tested, FDA-approved products and then use your own branding. It is totally legal to sell these products under your own name, with your own brand name, design, and marketing.

What are the benefits of selling private label beauty products?

By launching a line of private label beauty products, you’ll save yourself the time and money that comes along with product research, product development, and managing product manufacturing. This frees up time to focus on your own branding and marketing/sales strategy for your products.

It also lowers the barrier of entry for people looking to launch a beauty line who may have limited connections to manufacturers. By choosing from products already formulated and approved, produced by a trustworthy manufacturer, you can skip the headaches that come with sourcing or creating products on your own.

What are the drawbacks of selling private label beauty products?

The convenience and ease of private labeling products vs. creating custom products comes at the cost of having less control over ingredients and formulation. That’s why, if you decide to go the private label route, it’s crucial you find a trustworthy provider who creates good, proven formulations that work.

(Psst… You can head over here to read about Onoxa’s product formulations and A+ ingredients in-depth.)

Is selling private label right for me?

Selling private label can be the right choice for beauty professionals and entrepreneurs in any number of situations.

If you own a salon or spa, launching a private label line to sell in store can increase your profit margins and add a custom, exclusive flair to your product offerings.

If you are a self-employed beauty professional, your own line of products can help you scale your business exponentially (since sometimes adding more clients or raising the cost of services isn’t an option!)

If you’re a beauty influencer or entrepreneur, a line of private label products can create an additional source of income outside of brand partnerships or advertising income.

How to get started private labeling products

Decide on your logo and branding.

Creating a brand that is uniquely yours is part of the beauty of private labeling. If you have a salon, spa, or established beauty-related business, you may already have a logo you wish to use as an extension of your brand.

If you want your product line to have it’s own unique branding, now is the time to begin brainstorming names, colors, and logo design.

When you’re ready to design your label, Onoxa’s platform allows you to upload an existing label or design one right on the website. If you have any questions along the way, Onoxa has a design team on staff ready to help.

Find a manufacturer and order your samples

Because you aren’t formulating the products yourself, you want to make sure they look, feel, smell, and work the way you want them to before you commit to selling them. Get samples in your hands as soon as possible, so you can pick products to sell that you yourself go wild over.

Consider the financials

When planning financially for the investment of launching your own line, there are several factors to consider:

Upfront investment (minimum orders/inventory)
Marketing and advertising costs, overhead (either brick-and-mortar or website costs)
Fulfillment costs (shipping, packaging, etc.)

While there’s no way to avoid spending some money — ”it costs money to make money,” after all, — you can be smart with where you put your dollars so you stay on the fast track to profitability.

Look for a private label skincare company with low minimum orders so you’re not sitting on thousands of dollars in inventory before you even begin selling. As you get a sense for how quickly your inventory moves, you’ll be able to place larger orders more confidently (without getting buried in debt!)

*Private labeling products is an accessible, low-risk way to exponentially grow your business. Order a sample kit to see what all the hype is about. *

5 Online Marketplaces To Sell Your Private Label Skin Care Products

Private label products are essentially goods produced by a third-party manufacturer and sold under the brand name of a particular retailer. This excellent selling model has been attracting much more sellers than ever before.

The Internet is among the most popular selling options as it provides a great method of reaching a large customer base that extends outside the local community. Additionally, it can be cost effective as you are not required to invest in a booth, display shelving, or other expenses associated with owning a physical store.

The easiest way to sell your products online is by developing your own website; however, many people may not have the resources yet available to build out a full-blown ecommerce site. Building out an ecommerce site requires the purchase of a domain and the development of a website. If an ecommerce site is not yet in the cards for your business, you can try selling your products through a reputable online marketplace. Below are our five recommendations for online marketplaces to sell your private-labeled skin care products.


This is one of the online marketplaces that allow sellers to create online shops with different pages for every product. The pages include images of the product and relevant information such as pricing and ingredients. Etsy’s format enables customers to quickly and easily get information concerning each product.

Etsy is an extremely popular marketplace among artisans and those looking to sell their own products. According to a 2016 Statista report, 87 percent of business owners on Etsy are females, making this a great space for female skin care entrepreneurs to sell their own custom-branded products.


If you opt to sell your skin care products on eBay, the significant factor in developing a good seller reputation is consistency in delivering optimal customer service. Customers expect their products to ship right away and if that does not happen, a bad review is almost sure to follow. That could lead to potential buyers deciding to shop elsewhere.

Ebay is also a great online marketplace because not only is it extremely popular, but it’s been around for a significant amount of time and allows anyone, anywhere to sell goods to a vast audience. According to another Statista report, eBay had 168 million active users in the third quarter of 2017.


Amazon is an undisputed giant among online marketplaces and one of the first platforms that leaps to mind when a number of individuals contemplate selling products online. They have an expansive reach for finding prospective customers and they provide an easy-to-use platform for selling numerous products in a wide range of categories, including skin care.

Additionally, unless a seller chooses to store his or her items with Amazon, he or she will not be charged a fee until the items are sold. When the item is bought, Amazon collects either the per-item minimum referral fee or the established referral fee, depending on the amount that is higher.


In 2016, social media giant, Facebook, announced that it would be integrating a marketplace feature into its platform. Many people engage in commerce on Facebook. Facebook’s marketplace integration came after the rise in popularity of a variety of Buy and Sell groups.

Facebook is a great platform for skin care entrepreneurs to utilize in selling their products to their local community. Facebook marketplace can be used in conjunction with other marketplaces to ensure that not only you service your local community, but service those worldwide.


Bonanza is among the best options for retailers in the skincare industry. This marketplace has many similarities with eBay; sellers create online booths to display and sell their items. These itemized products are listed at fixed rates.

How To Get Your Private Label Product On Shelves

Private label products within the beauty industry means a manufacturer creates items sold under the brand of another business owner. This enables beauty entrepreneurs like estheticians, salon owners, and online sellers to build a beauty brand without having to invest in the formulation, testing, and production of the merchandise. If you are ready to launch your own beauty brand, follow the steps below.

Conduct Research on Suppliers of Private Label Products

The first step is picking out products to include in your beauty line. This will reinforce what’s needed from potential suppliers. Create a must-have list that includes specificity, like whether you prefer only organic products or natural ingredients. Decide whether you want to launch a line of skincare products, makeup, and or both. Include what’s important to you on your list.

Here are some additional things to consider as you research private label suppliers.

  • Are the products FDA approved?
  • What is the minimum order quantity?
  • Does the supplier print labels and packaging on your behalf?
  • Are there additional fees for labeling and packaging, and if so, what are they?
  • What is the turnaround time for new and existing orders?

Visit the websites of a few suppliers and you’ll see that most cover the full gamut of private label products. These range from full skincare lines to customizable makeup programs. The large assortments they offer will allow you to mix and match a unique line of products.

Request Samples and Conduct a Product Review

Most suppliers offer single samples or low-cost sample kits for you to buy and test the products. Many companies offer them at industry trade shows so that you can try several at a time.

However the samples are acquired, the next step is to review each of them to see if it satisfies your expectations and is befitting your brand. Your opinion matters most, but getting input from others is also a good idea. If you are the owner of a shop or spa, get clients to assist you in testing out different products to help make your final decision.

Determine How to Sell Your Products

You need to determine how your beauty line will be marketed and sold. You can place your products in your brick and mortar shop or opt to build an ecommerce site to sell your products online, and or a combination of the two.

Design Phase

Some suppliers handle the packaging and labeling process for you for a fee. Their design team ensures the accuracy of the information needed on your label for compliance and industry regulations. Alternately, you can hire a designer who can customize a label for you – once again, for a fee. Either way, you will probably go through various rounds of proofing before you settle on a design that fits your unique needs.

Order Your Products

After you choose the supplier and products you want to sell, you’re ready to place an order!


Building connections with relevant businesses like local plastic surgeons, dermatology offices and salon owners can be highly beneficial to help you gain more shelf space for your private-labeled products. Start by supplying your prospective retailers with samples and continually build up relationships. Offer incentives for business owners to sell your products, like giving away free products if they sell a certain amount.

Private label products in the beauty industry provide a low-cost method of building your own brand. The variety and low entry costs are so remarkable that even healthy living brands, active lifestyle businesses, and fashion boutiques are growing into this ‘in-demand’ marketplace.