5 Facebook Ad Types That Can Help Grow Your Business

Facebook is an effective platform to promote your business, and that is now easier with the availability of different types of ads. The billions of users on Facebook provide an opportunity for enterprises of all kinds to market to a diverse audience. Whether you are starting a home-based skin care business, selling crafts, or running a fortune 500 company, the targeting options on Facebook are hard to pass up. The different types of Facebook ads make it possible for marketers to model campaigns that align with their brands. Marketers should know which ads are suitable for their campaign objectives. Below is a breakdown of a few of the basic Facebook ad types.

Lead Generations Ads

These Facebook ads are designed to help a business collect information on consumers. Originally, lead ads were available for mobile only, but now marketers can access the desktop placements. What happens is that when a user clicks on a lead ad, it redirects to a form, which they must fill out. Facebook is making the process less complicated by populating some of the fields. Lead generation ads are suitable for building email lists, which are essential for retargeting. This can help skin care entrepreneurs promote their brand through multi-channels.

Offer Ads

When a customer is stuck between consideration and purchase, an offer ad can provide the needed push in the right direction. Facebook ads allow you to customize promotions, deals, and other incentives to suit specific audiences. Besides getting undecided customers to spend their money, offer ads are effective in attracting new customers. You can create offer ads to showcase the newest arrivals. Facebook lets you set a date for the offer ads, enable online and/or in-store redemption, and decide whether to have group or individual promo codes for your offer ads. These types of ads are a great way to take your skin care business to the next level.

Right Sidebar Ads

For a small business with limited ad spend, right sidebar Facebook ads are affordable ways to promote your brand. These are small adverts placed on the right sidebar of a Facebook page. You get primary geographic and demographic targeting options to ensure your ads are broadcast to the appropriate audiences. Marketers can also narrow down the targeting based on interests. The main goal of these Facebook ads is to boost your page’s “like” count. You can pad up right sidebar ads with quality content and promotions.

Video Ads

Facebook videos have become invaluable to businesses. Any good marketing campaign should include a strategy for video because nothing passes a message better than visuals. Plain text can get monotonous, but video allows you to do a lot more. An enterprise can use video ads for several marketing goals from converting leads to creating repeat customers with thank you clips. Skin care businesses can demonstrate the effectiveness of their products through video and promote this to their audience base.

Event Ads

One way to drum up interest for an upcoming event is to advertise using Facebook ads. Businesses already have the Facebook event feature, which makes it easier to generate attendance. Event ads are easy to create when you already understand how the event feature works. When holding a trade show, exhibition, or product launch party, these Facebook ads are the perfect way to have your loyal customers be part of the experience.

Facebook users are some of the most engaged on the web, which makes them the ideal people to market to. With a variety of Facebook ads and high-quality skincare products from Onoxa, you can find a format that suits your marketing bottom-line.

Why Private Label Products Keep Customers Coming Back

For over a decade, platforms like Amazon and eBay have boosted opportunities for insta-entrepreneurs, but the private label movement over at Onoxa creates a golden umbrella.

Are you considering opening up an online store? Selling skin care products is just the beginning of a long yet exciting way to build your business. The next step is figuring out how to manufacture the products you want to sell. The least expensive and quickest option is using private labeled products, like the ones Onoxa offers.

Where Do You Get Your Products?

The term “private label” is still pretty foreign to most consumers. The concept goes like this: a company manufactures products without the exclusivity or trademark of a brand name. Those products are sold by either a distributor or retail chain, under a new branded name. You slap your own brand name on the product and sell it. This allows entrepreneurs, on all levels, to launch their own products and sell them on platforms like Amazon, eBay or other marketplaces. It’s the genuine goose that laid the golden egg.

Why Entrepreneurs Dominate With Private Label Products

Who doesn’t prefer to spend less on the actual product development, including the design and production, and instead spend money on marketing? Entrepreneurs don’t like investing heavily in pre-production, but instead focus their strategies on advertising, marketing and profit opportunities. Moreover, business owners wanting to enter the sales market must meet production volume capacities, especially with future growths. Onoxa enables entrepreneurs to keep coming back for their private labeled products without the burden of production issues.

The Advantages Of Utilizing Private Labeled Products Include:

Low startup costs – When creating your own products, you usually have to produce a large number of units in advance to reduce cost. Production costs eat up most of e-commerce companies budgets. With Onoxa, you have the ability to start quickly and reap profit rewards with low minimums and costs.

Brand control – You can create any brand or multiple brands without limitations. Once you get the hang of it, you can add new products to your line.

Price controls – Brand control comes hand in hand with the ability to set the price of your products. Profit potential is in your hands.

In recent years, there’s been fragmentation of purchasing, leading consumers to explore more specialized, artisan products rather than buying from big sophisticated brands. By using private labels, entrepreneurs have more inventory options, including variations of products.

Becoming An Insta-Entrepreneur

Do you know one of the best elements of utilizing private label products? It’s an instant business, without months spent on design and development. This is basically how Amazon was popularized. Amazon is one of the 500 largest US companies, and it is also the undisputed leader of e-commerce sales worldwide. And it’s primarily make up is private labeled products. Entrepreneurs are selling millions of products in different categories that are private labeled.

Onoxa offers a bevy of private label skincare products, ready to self-market and establish a presence online. Besides flexibility and independence, entrepreneurs get to sell a pre-packaged product that has been personalized to represent the company.

Beauty Pros, Are You Making These Money Mistakes?

Most of us beauty professionals joined the industry because of our creative drive; the beauty industry is one propelled by artistry and innovating, making it a thrilling field for people who want to create.

But just because we’re creatives doesn’t mean we can afford not to think like entrepreneurs. Whether you’re running a salon or spa, working as a self-employed beauty professional, or launching a hair care or skin care business — creativity can only get you so far.

Taking the time to get business savvy can help you level up your career and reach higher levels of financial freedom.

So no matter where you work in the beauty industry, here are the money mistakes you might be making (and how to fix them).

Mistake #1: Making Big Business Purchases Too Early

It’s understandable to want nothing but the best for your beauty business,but spending too much on fancy equipment and offerings (especially in the early stages of the business) but you could be doing more harm than good.

If you’re itching to throw money at big purchases like top-of-the-line facial equipment or high-tech shampoo bowls, pause to think on these purchases very carefully — even if they feel like investments.

Consider your ROI on these purchases. Are they going to help you generate more revenue in the near future?

While exemplary customer service and an excellent client experience is crucial, think of ways you can stretch your dollars to do this while keeping your spending lean. Grow your business first, so you can use disposable cash for “nice-to-haves” in the future, rather than digging yourself in a hole at the early stages.

Mistake #2: Not Having Separate Business and Personal Accounts

Whether you own your own salon or are just renting a chair, you are a business owner. Separate your finances before you begin earning money from paying customers (and if you haven’t yet, switch now!)

Having a separate bank account and credit card for your business income and expenses will help you keep track of necessary info for filing quarterly tax estimates, as well as helping you keep an eye on your overall financial health.

Mistake #3: Not selling retail

You may be thinking: I’m an artist, not a salesperson. While we understand that a love of sales is probably not why you got into this business, you’re leaving cold-hard cash on the table by ignoring retail sales as a significant revenue stream.

Whether you’re earning a commission on products or earning profit directly, retail sales can become a significant (and scaleable) portion of your income. While you’re performing your service, explain why you’re excited about the products you’re using on your client: What the product does, how the client can use it at home to receive similar results. It won’t feel like a hard sell, and you’ll be surprised how much your clients will appreciate the advice.

Salon or spa owners should make sure retail offerings are attractively displayed in an area where clients congregate — in the waiting area by a coffee or drink bar, for example.

Mistake #4: Relying on brands to sell themselves

Carrying a household name skin care brand in your salon can be great, but be careful not to dig yourself into a hole. Major skin care brands will require high upfront investments — we’re talking thousands and thousands of dollars — to stock your space. That’s a whole lot of money to recoup, and just because a brand is well known doesn’t mean the products will fly off the shelves. Instead of relying on a specific brand, carry products you know are well-suited to your target demographic, that you’ll be excited to tell your clients about.

And if you’d rather not deal with the high upfront investments and low profit margins from these major beauty brands, you should consider launching your own skin care line. Not only are minimum orders low (with the opportunity to mark up your products by 300%) but you can create a sense of exclusivity and luxury by carrying a branded line of products only offered by your salon or spa.

Mistake #5: Becoming a bargain salon

Many salons and spas put out offers on “bargain” websites such as Groupon in order to reach new clientele and bring new faces in the salon. This can be a mistake.

While putting out a Groupon for your services could bring dozens or even hundreds of new clients into your business, you’ll earn very little money on the offer: Groupon and sites like it take a huge cut from your already-discounted services.

What’s more, you aren’t attracting your ideal customer through these bargain websites. You want customers who appreciate the work you do and are willing to spend money on your worthwhile treatments — not customers who are constantly searching for the cheapest offer.

According to a Business Insider study, only a handful of groupon users become repeat customers, most likely because they were never willing to pay full price for salon services in the first place.

Mistake #6: Skipping market research

Speaking of target markets, you’ll be doing yourself a disservice if you try to appeal to too broad an audience. You may think to yourself, who doesn’t need a hair salon, or who doesn’t want to come relax at a spa? But this way of thinking will prevent you from truly speaking to people who are interested in paying for your services.

That’s why market research is crucial. Consider, for example, your business’ neighborhood. Are you in an affluent area where customers might expect extra-luxurious offerings? Maybe you’re near a high volume of offices, with workers hoping to destress at lunch or after work? Maybe you’re in a very suburban area where your customers care more about cost-to-value ratios.

Taking the time to consider ways you can fill niches or solve specific needs in your market will help you stand out from the competition.

6 Unique Ways to Market Your Skin Care Business

Demand from consumers for natural skin care products has soared, with the sector constantly expanding in many countries. There are particular products aimed at different skin types, age groups, budgets and lifestyles, therefore the consumer base is continually expanding. Here are six skin care marketing tips that will encourage people to sample and regularly purchase the products you sell.

Carry out Customer Surveys

Customers can offer helpful input concerning anything from your product quality, to the promotion, and pricing. Surveys allow you to find out what people appreciate about your range of products, and where they think there is room for improvement. Ask where they purchase skin care products, how frequently they use them, and whether they have experienced any differences to their skin after applying your products.

Use Social Media

Setting up accounts on social networks like Twitter, Facebook, Pinterest and Instagram, etc. will allow you to connect with the masses. You will need to write content relating to your business. After you attract an audience on these platforms, you can publish links to your products that will give your business far more exposure. Social media users often share this type of content with their friends, which allows you to spread the word about your product line faster.

Embrace the Power of Video

Produce a brief video tutorial of a procedure or product, using a digital device like your smartphone. Set up a free account on YouTube and publish a new video every week. In addition, you can play the video footage instore on a tablet or laptop. Watching a procedure on screen is an effective sales technique.

Give Customers Product Samples

Although competitive prices and quality ingredients might be sufficient to appeal to some customers, others prefer to sample products prior to purchasing them. Allow customers to try your skin care range, before parting with their money. Even huge companies like Burt’s Bees, which has numerous lines of beauty products, and Sephora, which sells a broad variety of brands, use product samples to advertise their skin care ranges. Sampling gives customers more confidence in your brand.

Cash Stamps

One unconventional approach is to use guerilla marketing tactics, like placing stickers or flyers with your website in random places with little information outside of your web address on them. This is a great way to drive traffic to your site as inquiring minds what to know what your website contains and what you are about.

Obtain Testimonials

Request testimonials from customers who like your line of skin care products. Use these on your website, brochures, email campaigns, and share these testimonials on your social media account. Prospective customers are interested to hear the results that others have had with your products. Testimonials give your brand credibility and enable you to use existing customers to promote your business.

Final Thoughts

Marketing is a highly-personalized pursuit, similar to caring for your skin. You do not need to use all of these ideas, however spend some time thinking about your company and try the ideas that are most suitable. Ensure that your audience knows your products and why you believe in them, and the profits will take care of themselves.

Onoxa makes these tips easier to use by giving you personalized marketing materials with every product order. Find out how it works here.

Selecting the Right Skin Care Products

Trying to decide what products are right for your new skin care business?

Picking products that fit your brand, audience, sales strategy and price point isn’t the easiest task in the world. But, it’s essential if you want to create a successful skin care or beauty business. Fortunately, we’ve created a video with four simple steps to help you make a winning decision:

Ready to take the next step? No matter what products you decide to carry, Onoxa makes it easy for you to get started. We offer an array of products at low minimums, so you can test out a product line with minimal risk before investing in a larger order. Go to www.onoxa.com and get started today.

5 Tips For Launching Your eCommerce Beauty Business

Ready to take the next step in managing a successful beauty business?

Launching and running an online store could be the boost your business needs to really take off and succeed. Here’s what you need to do if you’re ready to launch your eCommerce beauty business:

Find the best business model for you

You have several options when it comes to your eCommerce business structure.You can choose between running a corporation, an LLC, a partnership, or you can be a sole proprietor.

In simple terms, corporations and LLCs are separate entities. The corporation or LLC owns the business, not you or your business partners. They both enter into their own contracts and deals, and are liable for their own debts and obligations. The difference between the two is that LLCs aren’t as tightly monitored by the government as corporations, but corporations are more attractive to investors.

If neither of those options sound appealing, you can be a sole proprietor or start a partnership. This will give you more freedom, but also puts your personal assets at risk.

There isn’t a single business structure that works for everyone, so be sure to do your research before you commit to one.

Research your competition

Once you’ve decided how to manage your business, you’ll need to do some research about who and what you’re up against. You’ll need to look online and in your physical area to find out what’s being sold, what there’s a need for, and what price will give you the perfect competitive edge.

Stock your inventory

Don’t be one of those businesses that sends clients away after an appointment and hope they return in a few weeks. Instead, encourage them to come back regularly for services and your product.

Get to know your clients and find out what they need. Stock up on that product and — this is crucial — keep that in stock.

Service fees and tips can help you cover basic costs, but selling your own product line, like private label skin care, can be a major boost in income.

Start marketing early

No matter where you are in your business, you can never start marketing too early. Create social media profiles on all major platforms that show off your personality and your brand’s ultimate goals.

You should also have a website that has your business info, a short bio about you and your business partners and an online store where you can sell your inventory and book appointments.

Don’t get too caught up in the tech world, though. Get out there and speak to members of your community, as well.

Stay compliant

Once you get through the startup phase and begin maintaining a successful business, you might feel like you can finally relax — and you can — just don’t get too comfortable. Now you’ll need to stay on top of accounting, business filings and more.

The key is to stay organized and ask for help when you need it. Invest in a good planner and an accountant to keep your business safe and thriving.

6 Things You’ll Only Understand if You Work in a Spa

To work in the beauty industry is to work with people when they’re stressed, self-conscious, vulnerable, picky, overly friendly — the list goes on and on. That means a day in the life of a beautician is always interesting and rarely simple.

Luckily, there’s a huge community of spa workers, hair stylists, masseurs, estheticians and other beauty workers who understand both your passion and your struggle.

To help ease the tension — and hopefully give you a laugh — here’s a roundup of experiences unique to your field:

Too many people still believe the “beauty school dropout” stereotype

One of the most annoying parts of working in a spa is fighting the incredibly wrong — and, honestly, offensive — stereotype that beauty school is a backup plan. Learning the ins and outs of a spa or salon is not easy, and you put in just as much work as those who earned a traditional degree.

Don’t let the haters get you down. Just show them how much power you have over the beauty and comfort, instead.

Small talk can quickly turn a little too deep

You’re trained to read body language and determine who wants to chat during their session. The client, however, isn’t usually as perceptive. How many times have you asked where your client is from only to hear their entire life story?

The good news is, you’ve likely become a skilled multi-tasker who can listen to a client talk while giving them their latest hair style.

Friends and family always ask for free services

Part of working in the beauty industry is constantly shielding yourself from friends and family who want free services. Yes, your job is to make people feel relaxed and confident, but you have bills too.

Next time a friend or family member asks for a complimentary package of your high end skin care line, just email them your rates.

There’s no perfect soundtrack

There’s a small percentage of people in this world who can listen to chimes, trickling soundscapes, or Enya for 9 hours everyday. If you’re one of them, congratulations! If you’re not, you’ve probably learned to drown it out.

The back pain is real

Bending over for 40+ hours every week can lead to body aches typical for someone in their late 90s but, for you, it’s the harsh reality of the spa industry.

We hate to say it, but investing in good shoes, regular stretching and the occasional massage for yourself can help keep the aches and pains at bay.

You constantly want to help others — even strangers

Everywhere you look, you see eyebrows with the potential to be in a makeup campaign, a thick head of hair waiting to be styled, or a hardworking mother who definitely deserves a 90-minute deep tissue massage. Because when it comes down to it, your passion is to help people live their best life.

5 Easy Ways Beauty Pros Can Elevate the Client Experience

Once you’ve taken your business off the ground floor, you’ll need to focus your efforts on customer retention. While it’s a task easier said than done, the easiest way to do that is to ensure each customer’s experience is good enough to keep them coming back — and good enough for them to recommend you to others.

Here’s how beauty pros can take a client’s experience from expected to extraordinary:

Offer personalized retail recommendations

People come to you and your business because they trust your expertise. You can repay their loyalty by listening to their individual wants and needs. If you’re an esthetician, for example, you should know which private label skin care products work well among your clients. Get to know their specific needs and teach them why a customized skin care routine is so important. They’ll appreciate you taking the time to learn about them and will likely recommend you to their friends and family.

Reward customer loyalty

Returning customers should be thanked and rewarded in a way that shows them your appreciation. Showing your gratitude while keeping your business afloat might seem tricky, so don’t feel like you have to break the bank. Some business owners offer loyalty programs for clients that let them earn discounted or complimentary services. Others offer cheaper solutions, like priority in scheduling or optimal parking spots. How you choose to reward your returning customers will vary depending on affordability, but it’s important for customers to feel both respected and appreciated.

Make it easy to provide feedback

Customer feedback is crucial to any business’ overall success. Depending on your clientele, you can offer physical feedback cards at your salon’s front desk, send email surveys or conduct them in-person. No matter how small a criticism might seem, take it into consideration — there’s a chance other clients are thinking the same thing. After receiving the feedback, make sure to communicate any complaints with your staff because this will benefit the clients’ overall experience.

Create a soothing environment

When it comes to beauty treatments, consumers crave comfort. Strive for soothing tones, quiet music and friendly service in your own salon. Small touches, like subtle candles and complimentary tea can also make a huge difference in your customers’ overall experience. If you sell your own product, consider using lighter hues and patterns in your labels to match your salon space.

Ensure booking is simple and reliable

Whether you’re booking a new client or a satisfied customer, the process should be quick, easy and accurate. First, make sure you’re rebooking customers on their way out of each appointment. Work with them to find the best time and promise to follow up as the appointment gets closer. Second, ensure new clients can book an appointment online, over the phone, or in-person. Again, promise to follow up closer to the date of the appointment. Avoid overbooking or running late — one long waiting period or scheduling glitch can send customers to your competition.

The Color Theory: How To Choose Compatible Colors

The color theory states that harmonious color combinations or color schemes use any two pairs of colors opposite each other on a color chart forming a rectangle, any three colors equally spaced around the color chart forming a triangle or any two colors directly opposite each other on the color chart. This means that if you can create an accurate color wheel, you would be able to choose compatible colors with relative ease. Of course, you need to have at least some basic knowledge of colors in order to create a color wheel. More specifically, you need to know the different types of colors, particularly the primary, secondary and tertiary colors. With that in mind, here is some more information on how to choose compatible colors.

Types of Colors

There are essentially three types of colors: primary, secondary and tertiary. Primary colors cannot be obtained by mixing any other colors and they include red, blue and yellow. Secondary colors, on the other hand, are obtained by mixing two primarily colors and include violet, orange and green. It is worth noting that, if you mix all three primary colors together, they produce brown color. Finally, tertiary/intermediate colors are created by mixing a primary color and a secondary color and include blue-violet, blue-green and red-violet.

Other Colors

You can create softer, darker, brighter and lighter versions of the aforementioned colors simply by mixing the original colors with gray, black or white. Colors created this way typically have a different name from the original color.

Understanding the Basic Color Schemes

There are five basic color schemes and they include the following.

Complimentary colors — these are any two colors directly opposite each other on the color wheel. Examples include red and green, or blue and orange. Complimentary colors are generally used to create high contrast, causing something to stand out. To achieve this effect, you would need to use one color as background and the other as accents. Alternatively, you can use shades and tints. For instance, a lighter tint of red contrasted against a darker green.

Split complimentary colors — This scheme essentially matches a color with two colors adjoining its complementary color. For instance, red, yellow-green and blue-green. This scheme is relatively easy to employ, making it ideal for beginners. For instance, if you want to order your own branded skin care products from Onoxa, you can use this color scheme to design your packaging.

Analogous colors — These are any three colors adjacent to each other on the color wheel such as violet, red-violet and red. To get the best results with this color scheme, avoid including cool and warm colors in the same scheme. Additionally, use tints of analogous colors and avoid hues because they can be jarring.

Triadic colors — Any three colors that are equally apart on the color wheel, such as primary colors, are called triadic colors. This color scheme creates a high-contrast effect, albeit more balanced than the complementary colors. To achieve the best results with the triadic scheme, you should allow one color to dominate and accent with the other two colors.

Double complementary colors or tetradic — This color scheme pairs two sets of complementary colors. For instance, you can pair yellow and violet with blue and orange. By pairing four colors together, this scheme offers, a wider variety of color options compared to other scheme. However, this also makes it one of the hardest color schemes to balance.

With a good understanding of the color wheel, you should be able to choose compatible colors with relative ease for your Onoxa branding. This is largely because color schemes are derived from the color wheel.

Skin Care Industry: Welcome To A Skin Care Entrepreneur’s Paradise

Small business owners are always looking for products to help them take their businesses to the next level. An exclusive line of branded products really helps set a business apart from the crowd. In the case of brick and mortar store owners selling beauty and or cosmetic products, an exclusive line of private labeled products is very profitable. Unfortunately, most small business owners have no idea how to create their own product line.

Onoxa Allows Everyday People to Become Entrepreneurs

It is simpler than you may think to carry a full line of branded products. Onoxa carries an array of skin care products available for you to print your logo or brand name on each one. Imagine having shelves filled with your very own skin care line, branded exclusively for your salon or spa business. Customers immediately view your business as more exclusive and upscale because your brand name is on every product. Once a customer falls in love with your products, they will return to your store every time to buy it— because let’s face it, your exclusive brand is not available anywhere else. Your customer base increases, as well as your profits. Before you know it, you’re a new skin care entrepreneur!

Onoxa Helps to Eliminate Many Pitfalls that Entrepreneurs Face

Many small business owners who aspire to sell their own line of cosmetic products shy away from the opportunity because of the risks involved. In the past, selling your own products often meant manufacturing them yourself. Not only is this process time consuming and expensive, but the average person simply does not know how to formulate, manufacture, and package beauty products. Business owners do not want to worry about the ingredients, possible side effects, or the possibility of low quality products not selling.

Onoxa Makes it Easy

When using Onoxa, you do not need to worry about creating quality products, or spending large amounts of money to research formulations. Instead, directly choose products from Onoxa’s extensive and high-quality line. Simply choose products you feel will sell well in your store, office, salon, or online website.

Onoxa’s age-fighting formulas contain high doses of active ingredients that target specific skin care concerns like wrinkles and sun spots. The high-end line of products offers something for everyone yet makes it affordable for small business entrepreneurs. Thanks to years of industry experience, they have the expertise to help you develop your own brand. Spa owners can choose from an extensive line of skin care products, such as cleansers, masks, creams, and serums. Makeup artists can benefit from cosmetic illuminators, moisturizers, or eye serums designed to help reduce dark circles and wrinkles.

Of course, the great products that Onoxa provides is just the beginning. The innovative products serve to inspire business owners, and provide them with new ideas to help transform their businesses. By removing the common pitfalls, Onoxa opens up a world of new opportunities. Instead of spending large sums of money trying to develop products, funds can be better spent on quality products that are developed by experts in the industry. Business owners will benefit from being able to easily add unique, high-quality, truly useful products to their line, without the need for guesswork. Because of the high-quality of the products, business owners can simply focus on the selling and marketing aspects of their business, without the need to worry about the products themselves.

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