How to Create Your Own Subscription Box

Subscription boxes provide an unwavering financial model entrenched in recurring monthly revenue. You can create a subscription box around virtually any niche. If an existing community is around a category or product online, there is a big chance you can build a subscription box around it. For example, you can create your own custom-branded Onoxa products in the box.

Steps Included in Creating a Subscription Box

Coming Up with a Brilliant Idea

For subscription boxes, specificity distinguishes between good ideas and great ones. Therefore, it is important to explore who your audience is and what to include in your box. Think about what makes them unique to others and how these traits define the value embodied by your box.

Finding your niche will make it easier to tailor and curate products for a precise audience. This will allow you to create a remarkable customer experience and maximize retention. Furthermore, marketing becomes easier when you know to whom you are selling.

Studying Potential Customers

The goal of research is to paint an accurate picture of your customer through competitive evaluation, data, and polling. Once you examine your customers, develop a specific customer profile. List detailed data like their interests, sensitivities, median income, buying habits, and motivations to buy.

Putting a Prototype Box Together

This is essentially the initial model of your product. It’s at this phase you will start doing the groundwork for customer experience. This is also when the design process begins. Considerations involved in prototyping include:

• Product safety
• Affordable pricing
• Size of the box and the shipping implications
• Design and aesthetic
• Number of items that will be included monthly
• How to integrate an experience into the product?


Creating an early buzz is the easiest way to attract brand evangelists and customers. This doesn’t have to be expensive. Create your social media channels, start interacting with users, and ensure you have a launch page or other captivating destination to send your traffic.

One of the main purposes of a launch page is to request the email address of visitors so they can be notified about the launch. Encourage users to provide their emails by offering a free subscription box to one lucky winner. This will assist in keeping interest in your product.

Presale Campaign

As soon as the launch list is ready, it is time to start pushing individuals to subscribe. It’s at this stage your store is live and payments accepted. Start by scheduling convincing emails targeting your leads list. This should get them excited and have them counting down to the launch date.

On your social media pages, think about doing a countdown that includes prizes and giveaways for sharing notifications of your launch. This provides last-minute traction before the launch date. Making sure your first shipping date is clear is essential during this first step.

Shipping Your Subscription Boxes

During the presale period you acquire products, complete the design of your box, and organizing inserts. Now it’s time to tie everything together. The revenue you collect from pre-subscribers will help fund everything you need.

At this point, you may have established an outsourced fulfillment partner. Customers should be notified of the ship date and you should ensure tracking emails are prepared. You should also try sneak peeks and other last minute promotions to encourage additional subscribers.


Try out our Sample Kit and get your products within days! You’ll be able to personalize your private label products in three easy steps! Visit to start today!

How To Get Your Private Label Product On Shelves

Private label products within the beauty industry means a manufacturer creates items sold under the brand of another business owner. This enables beauty entrepreneurs like estheticians, salon owners, and online sellers to build a beauty brand without having to invest in the formulation, testing, and production of the merchandise. If you are ready to launch your own beauty brand, follow the steps below.

Conduct Research on Suppliers of Private Label Products

The first step is picking out products to include in your beauty line. This will reinforce what’s needed from potential suppliers. Create a must-have list that includes specificity, like whether you prefer only organic products or natural ingredients. Decide whether you want to launch a line of skincare products, makeup, and or both. Include what’s important to you on your list.

Here are some additional things to consider as you research private label suppliers.

  • Are the products FDA approved?
  • What is the minimum order quantity?
  • Does the supplier print labels and packaging on your behalf?
  • Are there additional fees for labeling and packaging, and if so, what are they?
  • What is the turnaround time for new and existing orders?

Visit the websites of a few suppliers and you’ll see that most cover the full gamut of private label products. These range from full skincare lines to customizable makeup programs. The large assortments they offer will allow you to mix and match a unique line of products.

Request Samples and Conduct a Product Review

Most suppliers offer single samples or low-cost sample kits for you to buy and test the products. Many companies offer them at industry trade shows so that you can try several at a time.

However the samples are acquired, the next step is to review each of them to see if it satisfies your expectations and is befitting your brand. Your opinion matters most, but getting input from others is also a good idea. If you are the owner of a shop or spa, get clients to assist you in testing out different products to help make your final decision.

Determine How to Sell Your Products

You need to determine how your beauty line will be marketed and sold. You can place your products in your brick and mortar shop or opt to build an ecommerce site to sell your products online, and or a combination of the two.

Design Phase

Some suppliers handle the packaging and labeling process for you for a fee. Their design team ensures the accuracy of the information needed on your label for compliance and industry regulations. Alternately, you can hire a designer who can customize a label for you – once again, for a fee. Either way, you will probably go through various rounds of proofing before you settle on a design that fits your unique needs.

Order Your Products

After you choose the supplier and products you want to sell, you’re ready to place an order!


Building connections with relevant businesses like local plastic surgeons, dermatology offices and salon owners can be highly beneficial to help you gain more shelf space for your private-labeled products. Start by supplying your prospective retailers with samples and continually build up relationships. Offer incentives for business owners to sell your products, like giving away free products if they sell a certain amount.

Private label products in the beauty industry provide a low-cost method of building your own brand. The variety and low entry costs are so remarkable that even healthy living brands, active lifestyle businesses, and fashion boutiques are growing into this ‘in-demand’ marketplace.

20 Marketing Tips for Startups

New business owners are in a very competitive game these days with so many “micro” entrepreneurs. In fact, according to Onoxa, marketing savvy is the key to success for anyone who owns their own company, big or small.

Nearly every guru, author, and expert on the topic of startups have a common theme when it comes to marketing startups: focusing on the customer. Here are 20 tips to help you successfully market your startup business.

The 20 Key Ways to Operate a Successful Startup

1. Keep Accurate Records

For local and state regulations and tax authorities, accurate records are a must. Don’t neglect this boring, but vital step to entrepreneurial success.

2. Follow All Local Laws

Do careful research or hire an attorney to make sure you have all the bases covered with respect to local ordinances and related laws.

3. Have a Good Mentor

Have at least one person you can go to for advice. This can be a friend, relative, or even a former supervisor who supports your efforts.

4. Schedule Regular Meetings

Hold meetings with key employees or investors at least once a week. Tiny startups often have meetings every couple of days to make sure everything is going as expected.

5. Draft a Mission Statement

No business should exist without this crucial, simple statement of major, overall goals.

6. Do Regular Feedback Reviews

Contact customers at random and ask how their experience was. Note any negative or positive comments and address them accordingly.

7. Give Away Free Samples of Products or Service

As often as possible, offer a few freebies to potential customers to “buy” new business.

8. Use Focus Groups

Invite potential and current customers to attend short Q and A sessions to get valuable feedback.

9. Stay On Top of Media and Business Trends

Do your research about what’s new, trending and working in the business niche you occupy.

10. Use Online Social Interaction Wisely

Don’t overdo social media, but have at least one or two outlets to inform the public of your existence, special offers, etc.

11. Aim for Your Target Market

Know who your key demographic members are and aim your marketing efforts directed at them.

12. Give Consumers What They Want, Not What You Want

Don’t force services or products to the public. Give them what they ask for and not what you think they need.

13. Know Your Competitors

Keep a list of your main competitors and stay informed about their activities.

14. Interact With the Local Community

Hold events and get your name “out there.”

15. Use Online Content Marketing

Write articles about your niche and share on social media to gain readership and engagement.

16. Have Business Cards, a Website and a Phone Number

Having the right marketing collateral will help bring your business to the next level. Business cards, a website, and a phone number where customers can readily reach you are of the utmost importance.

17. Do Charity Work in the Company’s Name

Support your local and global community by giving back. This is good business and good karma.

18. Obtain Competent Legal and Accounting Advice

This need not cost a fortune, as many professionals offer special discounts for newer, smallish businesses.

19. Launch as Soon as Possible

Do thorough research but do not continually delay your launch for micro issues. Get your product out there and in customers’ hands as soon as possible

20. Make Weekly Goals and check how well you do each Monday

Setting weekly goals will help you feel accomplished each week. It will remind you why you are putting in all this hard work day in and day out.

How Onoxa Helps

It’s a known fact, according to Onoxa’s team of experts, that the majority of startup businesses have serious problems early on. The good news is that by staying customer-focused, maintaining self-discipline, and a strong work ethic, just about any skin care entrepreneur can launch a profitable, well-run, successful startup entity. Onoxa is helping anyone attempting to start a new company with as much worthwhile information as possible. Follow Onoxa on Facebook and Twitter for more marketing tips.