great product is often born from a need that’s not met. This is even true in the skin care and personal care business. You may want to build a brand based on the need for certain products that are not available. Or perhaps you’re a salon owner who wants to sell your own skin care products, but you neither have the capital or knowledge to start your skin care brand from scratch.

This is where Onoxa comes in. This new platform takes all the troubles of figuring out how to start your own private-labeled skin care business. The process is easy and with a quick turnaround time you’ll receive personalized products at your doorstep in just as little as a week! You receive formulas that are safe, effective and hand crafted right in Florida. You have access to the industry’s lowest minimums and have on-hand support every step of the way. Whether you are a budding entrepreneur or a spa professional who wants to branch out, read on to know how you can start your small business with the help of Onoxa.

Create your brand

The first thing you want to do is create a special brand name or logo to make your product stand out. If you’ve been thinking about making your own personal brand you may have some ideas in mind. Onoxa can help you refine your labels to make them more polished and professional. The in-house design team will assist you in creating a label design that truly reflects your brand.

Select your products

Every product is backed by quality research and development by an in-house team of chemists. The talented research and development team created effective, high-performing products that actually work. You can choose from a selection of moisturizers, masks, serums and primers. From age-fighting face formulas to the best-selling daily staples, the variety of formulas offer something for everyone.

Build an e-commerce website or online store

Facilitating online sales means that you must have a working website with reliable and secure sale features. This is often intimidating for small business owners with limited computer knowledge. Fortunately, there are a number of easy-to-use e-commerce platforms that help you create a website in minutes, which allow you to market your products as soon as they are ready.

Build your brand following

Marketing is more than just creating advertisements for your products. It also involves networking with other entrepreneurs, creating content and posting videos and photos on social media to keep potential customers updated. Be accessible on your Facebook or Instagram pages for questions and comments, regularly come out with interesting content on your blog, and post fresh product photos on Pinterest to draw attention to your brand.

Ensure a good customer experience so people will come back.

Afterall, sales services are equally as important as catchy advertising. Prompt responses to questions and complaints, solid return policies and reasonable warranties can assure customers they are getting their money’s worth with your product and customer service.

Whether you are a first-time entrepreneur, a salon or spa owner who wants to market your own skin care products, working with Onoxa can make the process smoother, faster and easier for you. With virtually no overhead costs and proven product formulas that are beneficial to all skin types, you can start building your dream beauty empire today!

Private label products are essentially goods produced by a third-party manufacturer and sold under the brand name of a particular retailer. This excellent selling model has been attracting much more sellers than ever before.

The Internet is among the most popular selling options as it provides a great method of reaching a large customer base that extends outside the local community. Additionally, it can be cost effective as you are not required to invest in a booth, display shelving, or other expenses associated with owning a physical store.

The easiest way to sell your products online is by developing your own website; however, many people may not have the resources yet available to build out a full-blown ecommerce site. Building out an ecommerce site requires the purchase of a domain and the development of a website. If an ecommerce site is not yet in the cards for your business, you can try selling your products through a reputable online marketplace. Below are our five recommendations for online marketplaces to sell your private-labeled skin care products.

Etsy

This is one of the online marketplaces that allow sellers to create online shops with different pages for every product. The pages include images of the product and relevant information such as pricing and ingredients. Etsy’s format enables customers to quickly and easily get information concerning each product.

Etsy is an extremely popular marketplace among artisans and those looking to sell their own products. According to a 2016 Statista report, 87 percent of business owners on Etsy are females, making this a great space for female skin care entrepreneurs to sell their own custom-branded products.

eBay

If you opt to sell your skin care products on eBay, the significant factor in developing a good seller reputation is consistency in delivering optimal customer service. Customers expect their products to ship right away and if that does not happen, a bad review is almost sure to follow. That could lead to potential buyers deciding to shop elsewhere.

Ebay is also a great online marketplace because not only is it extremely popular, but it’s been around for a significant amount of time and allows anyone, anywhere to sell goods to a vast audience. According to another Statista report, eBay had 168 million active users in the third quarter of 2017.

Amazon

Amazon is an undisputed giant among online marketplaces and one of the first platforms that leaps to mind when a number of individuals contemplate selling products online. They have an expansive reach for finding prospective customers and they provide an easy-to-use platform for selling numerous products in a wide range of categories, including skin care.

Additionally, unless a seller chooses to store his or her items with Amazon, he or she will not be charged a fee until the items are sold. When the item is bought, Amazon collects either the per-item minimum referral fee or the established referral fee, depending on the amount that is higher.

Facebook

In 2016, social media giant, Facebook, announced that it would be integrating a marketplace feature into its platform. Many people engage in commerce on Facebook. Facebook’s marketplace integration came after the rise in popularity of a variety of Buy and Sell groups.

Facebook is a great platform for skin care entrepreneurs to utilize in selling their products to their local community. Facebook marketplace can be used in conjunction with other marketplaces to ensure that not only you service your local community, but service those worldwide.

Bonanza

Bonanza is among the best options for retailers in the skincare industry. This marketplace has many similarities with eBay; sellers create online booths to display and sell their items. These itemized products are listed at fixed rates.

No matter how large your clientele or superior your service, your salon or spa is leaving cold hard cash on the table if you’re settling for mediocre retail sales. Revving up your retail game and making retail an integral part of your salon business plan can scale your income beyond bringing in new clients or increasing the cost of services, creating a reliable stream of revenue.

If your retail sales numbers leave something to be desired, you may need to take a good look at your sales practices to see if you’re making one of these key salon retail mistakes.

You’re trying to appeal to everyone

Jack of all trades, master of none. If you’re trying to appeal to a wide range of people with your salon products, you’re spreading your retail budget thin while failing to truly speak to your ideal customer.

You know your clientele and you know your niche. Rather than stock multiple lines in an effort to appeal to every customer type, stock what you know your target demographic needs and loves.

Your employees aren’t motivated to sell

Some people in the beauty industry don’t like selling products because they feel they are artists, not salespeople. Others are worried they might scare away clients or lose out on tips if they push products too hard.

Educate your employees that getting the right products into their clients’ hands will increase their credibility as artists, while helping their clients extend the life of their new look outside the salon.

Then, motivate your employees to sell with a good commission percentage (but be sure to do the math to make sure you’re still making money on your products!) and rewards for top sellers each month.

Your employees don’t have sales training

While motivation is important to boost your retail sales, it isn’t enough: Your employees need sales training! Invest in employee education from the get go, so they feel at ease introducing products to their clients and do so in a respectable, natural way that works.

Your displays are boring

Purchase displays are responsible for 80% of impulse buys. Make sure your displays are highly visible and draw the eye, taking the perusing customer on a journey. Place things a customer is most likely to buy impulsively nearest to the register — smaller travel products, for example — to encourage impulse purchasing.

Make the retail area an appealing place to spend time. By setting up complimentary coffee and tea near the retail area, you’ll encourage customers to linger. Music matters too: It sounds crazy, but studies show 80% of people purchase more when music is playing.

You have too many options

The paradox of choice is very real: If you provide too many options, it becomes difficult for your clients to decide what’s right for them— and that indecision will cost you sales.

Take this study on buying behavior: When researchers gave customers a choice between 24 different types of fruit preserves to purchase, only 3% of customers bought something. Alternatively, 30% of customers made a purchase when they only had to choose between 6 types of jam.

Stock your retail shelves with the all star products you know your customers need at home, and cut out the rest of the white noise.

You’re not selling products clients get excited about

If your products don’t make your clients feel gorgeous, special, or even a little glamorous, they’re not going to fly off the shelves. Stock a line of products both your employees and your clients will obsess over and advocate for. Better yet, launch your own line of products branded to your salon: It’s easier than you think to do and will create a feeling of luxury and exclusivity around your products, increasing customer excitement and loyalty.

With these simple salon retail tips, you can make retail sales a pillar of your salon or spa business plan, boosting your revenue and scaling your beauty empire.

Subscription boxes provide an unwavering financial model entrenched in recurring monthly revenue. You can create a subscription box around virtually any niche. If an existing community is around a category or product online, there is a big chance you can build a subscription box around it. For example, you can create your own custom-branded Onoxa products in the box.

Steps Included in Creating a Subscription Box

Coming Up with a Brilliant Idea

For subscription boxes, specificity distinguishes between good ideas and great ones. Therefore, it is important to explore who your audience is and what to include in your box. Think about what makes them unique to others and how these traits define the value embodied by your box.

Finding your niche will make it easier to tailor and curate products for a precise audience. This will allow you to create a remarkable customer experience and maximize retention. Furthermore, marketing becomes easier when you know to whom you are selling.

Studying Potential Customers

The goal of research is to paint an accurate picture of your customer through competitive evaluation, data, and polling. Once you examine your customers, develop a specific customer profile. List detailed data like their interests, sensitivities, median income, buying habits, and motivations to buy.

Putting a Prototype Box Together

This is essentially the initial model of your product. It’s at this phase you will start doing the groundwork for customer experience. This is also when the design process begins. Considerations involved in prototyping include:

• Product safety
• Affordable pricing
• Size of the box and the shipping implications
• Design and aesthetic
• Number of items that will be included monthly
• How to integrate an experience into the product?

Pre-launching

Creating an early buzz is the easiest way to attract brand evangelists and customers. This doesn’t have to be expensive. Create your social media channels, start interacting with users, and ensure you have a launch page or other captivating destination to send your traffic.

One of the main purposes of a launch page is to request the email address of visitors so they can be notified about the launch. Encourage users to provide their emails by offering a free subscription box to one lucky winner. This will assist in keeping interest in your product.

Presale Campaign

As soon as the launch list is ready, it is time to start pushing individuals to subscribe. It’s at this stage your store is live and payments accepted. Start by scheduling convincing emails targeting your leads list. This should get them excited and have them counting down to the launch date.

On your social media pages, think about doing a countdown that includes prizes and giveaways for sharing notifications of your launch. This provides last-minute traction before the launch date. Making sure your first shipping date is clear is essential during this first step.

Shipping Your Subscription Boxes

During the presale period you acquire products, complete the design of your box, and organizing inserts. Now it’s time to tie everything together. The revenue you collect from pre-subscribers will help fund everything you need.

At this point, you may have established an outsourced fulfillment partner. Customers should be notified of the ship date and you should ensure tracking emails are prepared. You should also try sneak peeks and other last minute promotions to encourage additional subscribers.

PARTNER WITH THE SKIN CARE EXPERTS AT ONOXA TO START YOUR OWN SKIN CARE SUBSCRIPTION BOX!

Try out our Sample Kit and get your products within days! You’ll be able to personalize your private label products in three easy steps! Visit www.onoxa.com to start today!

Private label products within the beauty industry means a manufacturer creates items sold under the brand of another business owner. This enables beauty entrepreneurs like estheticians, salon owners, and online sellers to build a beauty brand without having to invest in the formulation, testing, and production of the merchandise. If you are ready to launch your own beauty brand, follow the steps below.

Conduct Research on Suppliers of Private Label Products

The first step is picking out products to include in your beauty line. This will reinforce what’s needed from potential suppliers. Create a must-have list that includes specificity, like whether you prefer only organic products or natural ingredients. Decide whether you want to launch a line of skincare products, makeup, and or both. Include what’s important to you on your list.

Here are some additional things to consider as you research private label suppliers.

• Are the products FDA approved?
• What is the minimum order quantity?
• Does the supplier print labels and packaging on your behalf?
• Are there additional fees for labeling and packaging, and if so, what are they?
• What is the turnaround time for new and existing orders?

Visit the websites of a few suppliers and you’ll see that most cover the full gamut of private label products. These range from full skincare lines to customizable makeup programs. The large assortments they offer will allow you to mix and match a unique line of products.

Request Samples and Conduct a Product Review

Most suppliers offer single samples or low-cost sample kits for you to buy and test the products. Many companies offer them at industry trade shows so that you can try several at a time.

However the samples are acquired, the next step is to review each of them to see if it satisfies your expectations and is befitting your brand. Your opinion matters most, but getting input from others is also a good idea. If you are the owner of a shop or spa, get clients to assist you in testing out different products to help make your final decision.

Determine How to Sell Your Products

You need to determine how your beauty line will be marketed and sold. You can place your products in your brick and mortar shop or opt to build an ecommerce site to sell your products online, and or a combination of the two.

Design Phase

Some suppliers handle the packaging and labeling process for you for a fee. Their design team ensures the accuracy of the information needed on your label for compliance and industry regulations. Alternately, you can hire a designer who can customize a label for you – once again, for a fee. Either way, you will probably go through various rounds of proofing before you settle on a design that fits your unique needs.

Order Your Products

After you choose the supplier and products you want to sell, you’re ready to place an order!

Networking

Building connections with relevant businesses like local plastic surgeons, dermatology offices and salon owners can be highly beneficial to help you gain more shelf space for your private-labeled products. Start by supplying your prospective retailers with samples and continually build up relationships. Offer incentives for business owners to sell your products, like giving away free products if they sell a certain amount.

Private label products in the beauty industry provide a low-cost method of building your own brand. The variety and low entry costs are so remarkable that even healthy living brands, active lifestyle businesses, and fashion boutiques are growing into this ‘in-demand’ marketplace.