Hair Salon’s can be significantly profitable, but managing one can also be a bit overwhelming. You’re working with creative, independent people, which may be difficult to navigate. It’s important to find a balance within your team and customers. Here are some stellar tips on how to run the most successful salon to boost customer retention and build your brand.
1. Invest Time For Your Staff
It’s important to create a positive atmosphere when you’re in the customer service industry. Happy team members make happy clients. Find different ways to support your staff so they have a good work life balance. Create a positive competitiveness among team members to motivate them to do better. Give them bonuses or prizes as an incentive to do their best. If your staff is happy and motivated, you will have clients returning to your salon in no time.
2. Consult Your Customer
Great client consultation is key. This starts at the shampoo bowl. Ask questions to discover their wants, needs, and lifestyle. Translate their thoughts and ideas into a look that radiates their beauty. This way, you not only gain their trust, but also will know exactly which products to use.
At the end of their visit, make sure to communicate with them by allowing them to give feedback. If they don’t want to say anything face to face, give them an opportunity to write in any of their concerns. This gives your salon an opportunity to change and grow for the better.
3. Communicate With The Front Desk
The front desk is an essential component in the communication between you and your customer. Create a clear process so you can inform your client about any promotions prior to their appointment. This gives them the opportunity to check out your product specials and increase sales.
Find out which products to pull and make them visible to the customer. Give them the opportunity to buy by revealing your recommendations at the end of their visit. Be sure to list products used during the visit on their receipt so they remember for next time. The front desk should also jot down any special notes for future references.
This is also an essential time for other staff members to receive feedback. Allow the front desk to review the customers visit by asking them if they liked their hair, if they would they recommend your salon and when they are planning on returning.
4. Market Your Salon
It’s important to make your business known to the community. Be present on social media channels and post often so that people are reminded of your salon. Social media is a great opportunity for you to offer competitive rates, your services, and promotions. Connect with influencers on Instagram or Facebook to boost your following. These will get people to come in your salon and keep coming back.
5. Offer Samples
People love trying products, especially before making a purchase. It’s an easy way to make your clients happy and get them to try something new. Product samples often lead to sales, and then some.
If they like a product after trying a sample they are more likely to try other products. Ask the product company if they can offer sample sizes or extra product for you to create in-house samples yourself.
6. Choose a Product You Stand Behind
It’s a lot easier to educate customers on a product you really believe in. Make sure to stock your shelves and use products on clients that you feel coincide with your values. If you choose products you absolutely love, they will sell themselves.
Educate yourself on the brand before purchasing and ask yourself if the products set your salon apart and if the brand is providing education and support. You’ll know how to solve your clients problems.
You can also offer private-label skin care products. Sell your own high-end, custom-branded products with natural ingredients that will set your salon apart. Customers will build trust when you have your name on them.
The salon industry offers opportunity to generate wealth for salon owners. Running your salon can be challenging, but using these tips will set you up for success. Set yourself apart and achieve all your goals in becoming a highly successful salon. Put these powerful tips into action to build your brand and relationships with your clients and staff for better client retention and increased revenue.