Dec 13, 2021

Private Label Branding and SEO: Why Originality Is Better for Business

When selling private label beauty products, always come up with original product names, product copy, and label designs to improve SEO and ensure more potential customers see your site.

Working with a private label manufacturer like Onoxa is a simple and affordable way to launch your personal beauty brand. In just a few clicks, you can choose your formulas and packaging style, design your labels, and start selling your products online. 

But as easy as private labeling makes it to start your dream business, it is still important to be as original as possible when it comes to product names, label design, and crafting your brand messaging—especially with regard to SEO and how it impacts your eCommerce website

What is SEO?

SEO stands for search engine optimization. 

In simple terms, SEO is what you do to make sure that when people are searching on Google for skin care and beauty products, your site appears often and prominently in the search results, preferably toward the top of the page (beneath the paid ads). This is called your ranking, and the higher it is, the more your business will be seen by potential customers. 

Unlike paid advertising, SEO refers to organic traffic that comes from the online searches people perform every day to find things they need. According to marketing analytics software developer Moz, “Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.” Which means if you are doing SEO correctly, the end result will be more conversions and ultimately more sales and increased revenue for your business. 

How does SEO work?

Here is where things get interesting, because Google is very, very smart. (While there are other search engines out there, Google is the most used search engine in the world—dominating roughly 87% of the market—which is why we’ll use Google for the purpose of this blog.)

Without going into too much detail, the Google algorithm takes into account numerous factors when determining who sees your site and when, and one of the biggest factors is optimized content. While part of this means using the right keywords and phrases to ensure a higher search ranking, you also want to make sure the content you use is absolutely original to your site

This is especially important in private labeling because Google recognizes when your website copy is similar to or an exact match to that of another site. 

Why might this be a problem? Let’s look at a quick example. 

Say that you are selling Onoxa’s Perfect 10 Oil Cleanser on your site, but you didn’t change the product name to make it unique to your brand. Now let’s say that you are also using the same bullet points and product copy exactly as they appear on the Onoxa site. Google will recognize the duplicate copy and penalize you for it by giving your site a much lower search ranking. 

If this doesn’t seem like a big deal, just imagine ten, 50, or 100 other Onoxa private label customers doing the very same thing. Suddenly you can envision your site falling down, down, down in the search results ranking… and you start to understand why originality is so important.

The good news? It’s never too late to optimize for SEO. 

No matter what stage your business is in, making small but important changes to improve SEO can go a long way toward boosting your search ranking in the future. 

First and foremost, take the time to come up with original product names that are unique to your brand values and that set you apart from your competitors. It’s easier than you think! This blog is a great starting point. Next, think about your customers (or those you want to attract) and what specific product features and benefits will resonate with them. Instead of duplicating product copy directly from Onoxa or another private label manufacturer, write your own original product descriptions to improve SEO and help your brand stand out. 

From there, be sure to create a one-of-a-kind label design. Onoxa label templates are simply a starting point, but it’s up to you to bring your brand to life and create something truly original. Lucky for you, you have the full support of our outstanding design team—and they love a good challenge! Check out our Pinterest page to get those creative juices flowing, or see what your fellow beauty entrepreneurs are doing by joining the Onoxa Insiders Facebook group

Finally, when uploading your product images to your website, consider using a professional product photographer to capture compelling images and help your brand stand out. (We absolutely swoon over Herbivore Botanicals and we’re not ashamed to admit it.)

Bring your exclusive beauty brand to life with Onoxa.

Whatever your vision, the incredibly talented team at Onoxa can help you bring it to life—and you can start right now. Our innovative online platform lets you choose the formulas you want to sample or sell, pick your packaging style, and create an eye-catching label design all right from your computer. 

Simple. Profitable. Proven.

Unbottle Your Potential with Onoxa!