Selling Your Private Label Products Online: A Simple Get-Started Guide for Beauty Entrepreneurs
This is an important question, especially for beauty entrepreneurs operating without a brick-and-mortar retail store. We’ve put together some of our top answers, with a little help from our Beauty Insiders Facebook group, to help you get started.
First, create a website.
While online marketplaces such as Etsy, eBay, and Amazon are a great way to sell your products, you should also have your own website. Why? Because you have more control over things like product presentation, pricing and promotions, and adding features such as blogs and email signups to help grow your business.
The idea may seem a little intimidating at first if you don’t consider yourself tech savvy, but the good news is that there are a number of easy-to-use eCommerce platforms that can help you market and sell your products successfully.
Questions about pricing and how to calculate the perfect price point for each product? Check out our blog, Pricing Your Skin Care Products for Profitability.
Display detailed product pages.
When listing products on your site, be sure to include key information that potential buyers are looking for. Start with a short description highlighting the key features and benefits of the product and the outcome your customers can expect (i.e. how it will make them look and feel), as well as directions on how to use the product.
Next, be sure to include a full ingredient list for each product, as the majority of consumers nowadays value transparency and want to know exactly what is going on their skin. A simple way to do this is to provide an image of the product label.
Also include any proof badges or icons you may have (e.g., paraben free, cruelty free, vegan) to help establish trust in your brand.
Finally, if you have collected customer reviews or testimonials, a great place to display them is on your website product pages. Consumers appreciate hearing how other buyers have used the product(s) and their positive experiences.
Try listing products by category or need.
This is a small but incredibly important step, especially since most customers will not be searching for one of your products by name, but rather by what type of product they are looking for and what their personal care needs may be.
Simple category filters such as “Creams and Moisturizers,” “Hair Care,” or “CBD” make it easier for shoppers to navigate your site and quickly find what they’re looking for.
Use clean, professional photos.
Nothing turns off buyers like poor-quality product images. Fortunately, these days anyone can take beautiful photographs with just a smartphone and a little creativity—saving you the cost of using a professional photographer or buying expensive equipment.
Take the time to capture clean, high-quality photos of your products, as well as all labels and packaging. It’s a simple extra step that can go a long way toward improved consumer engagement and interest.
Need a little more inspiration? Check out our 6 Quick Tips for Better Product Photography.
Provide free samples.
It’s safe to say that everyone loves free samples. Ever thought about offering them online?
Sure, giving away freebies requires a small investment on your part, but the benefits often far outweigh the initial cost. In fact, if done right, offering free samples can actually boost sales in the long run by increasing brand awareness and fostering customer loyalty and repeat business.
Free samples are especially important in the health and beauty industry so that potential buyers can feel and smell the products on their skin. They’re also a great way to generate buzz about new and upcoming products!
Take advantage of social media.
Nearly 4 billion people use social media worldwide. It’s where they go to stay in touch with friends and family, share photos and videos, read the news, and yes—to research and purchase products. So, it only makes sense that your online business should take full advantage of this valuable resource.
Setting up accounts on social networks such as Facebook, Pinterest, Instagram, and Twitter allows you to connect with consumers and build an online audience. Once you do that, you can publish links to your products to give your business more exposure.
And don’t forget social media influencers! Because most established health and beauty influencers have a significant following, partnering with them allows you to expand your reach right off the bat and get the word out about your product line faster.
Plus, influencer marketing helps build trust in your brand. When their favorite influencers share information about a new product or one they use and love, people are more likely to try it, as opposed to just coming across a product or a brand they have never used before.
For more tips, read our blog, How to Grow Your Brand with Influencer Marketing.
At the end of the day, profitable businesses are those that provide an exceptional customer experience.
When creating your online marketplace, make sure your contact information is easy to find and up to date, and be sure to answer all consumer questions promptly.
Consider offering a product satisfaction guarantee and clearly state your return policy on your site. And, if a customer wishes to return a product, be sure to honor that policy and ask how you can make their experience better next time.
For consumers, nothing bolsters trust in a company like the feeling that their feedback is valued and taken into account.
Still thinking about launching your beauty business? Partner with Onoxa to make your dream a reality.
With virtually no overhead costs and proven product formulas that are beneficial for all skin types, Onoxa can help you launch a profitable online beauty business you can be proud of.
All you need to do is select your products, design your label, and start selling your custom-branded skin care products. It’s that simple!