Did you know that nearly half of all online consumers say product images are a major factor when deciding whether or not to make a purchase?
And not only that, but most shoppers would prefer to see multiple images from different angles and in various settings, as opposed to just one or two standard photos.
Bottom line: High-quality images ensure your products are profitable.
Now that you’ve created your private label skin care line with Onoxa, the next step is taking product photos that look polished and professional. These will be more appealing to potential buyers and go a long way toward maximizing consumer engagement—which ultimately leads to increased product sales.
Whether you are using the images to sell products in your online store, develop a successful digital advertising campaign, or even enhance your direct mail pieces, the right photos will capture the essence of your brand and ensure a memorable first impression. And, if you’re smart, you don’t have to break the bank to do it.
Follow these 6 quick tips for taking product photos like a pro.
1. You can often do the job with your smartphone camera.
Before you run out and buy a high-end DSLR camera with all the bells and whistles, consider taking product photos with your smartphone. Many newer-model smartphone cameras have some impressive features such as dual and triple lenses, telephoto and zoom capacity, and portrait mode, which can make for some pretty stunning images.
2. Just remember to use a tripod.
A tripod is an inexpensive piece of equipment that can make a big difference in the quality of your product photos. Tripods are available for both traditional cameras and smartphones, and they provide stability to reduce blurriness and help eliminate inconsistencies in your images.
3. And get the light right.
Basically, your choices are natural light (sunlight) and artificial light (primarily light bulbs). Your primary goal with either setting is to reduce shadows and keep the focus on the product you are photographing.
Natural light works well for skin care and beauty products, and the best times to shoot are early morning and late afternoon. If you don’t want to shoot outdoors, consider positioning your products near a window. Always place products on a flat, stable surface and use a sweep to eliminate the horizon line.
Artificial light requires a bit more effort and you’ll likely need to purchase lamps, bulbs, a lightbox and other tools. Fortunately, these are relatively inexpensive and not very hard to find.
4. Tell a story with your photo.
This works especially well for health and beauty products, as people want to feel a connection with the products they buy. For example, because nature photography has been shown to elicit a deep, emotional response in most people, consider photographing your vegan skin care line outdoors to convey a sense of purity and natural beauty.
5. Watch for unwanted reflections.
The last thing you want to see when putting the finishing touches on a product photo is a weird reflection in the image—especially of yourself. Pay close attention to your lighting and play around with shifting your position or the position of the products to avoid unwanted reflections in your images.
6. Take multiple shots of each product.
In addition to taking several different product shots so potential buyers can see the packaging and label information, consider taking a few in-context (i.e. lifestyle) shots to showcase the benefits of using your product. This is an easy way to connect with consumers on a deeper level to sell more products.
You don’t have to be a professional photographer to take great product photos. Just follow these simple tips to capture beautiful images that resonate with your customers and elevate your brand to the next level.
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