Which Products Should You Choose When Launching Your Private Label Health and Beauty Line?
These are unprecedented times for small business owners, especially those who rely on direct human contact.
With social distancing mandates keeping customers at home and forcing businesses to shorten their hours or even close their doors altogether, many spa and salon owners and other small businesses are looking for ways to stay profitable even as they see fewer clients.
Launching your private label skin care line and selling products in your online store (or via social media) is a smart way to keep your business in the black until things get back to normal.
Custom-branded products can easily become a new revenue stream for health and beauty retailers, and Onoxa makes it simple to choose your products and get up and running quickly. In fact, we can help you launch your product line in just a few clicks!
How do I know which products to choose?
First, consider your business and your customers—both your existing clients and those you hope to attract in the future.
If you are a spa owner, for example, which products do your customers tend to use or ask about the most? Are there branded products you can offer that would better meet their needs or help you take advantage of current trends?
At Onoxa, our top-selling spa products include our CC Serum with Vitamin C and Citrus Stem Cells, our Detoxifying Charcoal Mask, and our Detox Nightwear Cream. For hair salon owners, products like our Biotin Boost Hair Serum, Volumizing Lash & Brow Serum, and Cold Brew Beard Oil for men tend to sell really well.
Retailers can also choose one of Onoxa’s 4-, 8-, or 17-product sample kits, which come with free label design, exclusive access to product launches and promotions, and ongoing marketing education and expertise. Simply choose your kit and sample which products you think would be best for your brand.
You don’t have to start big.
When launching your branded personal care line, a great way to get started is to pick three or four products you can really get behind and go from there. Always consider products that are popular with your customer base, or those you think will appeal to clients if you were to offer them.
Another good idea is to research what’s currently trending among beauty-conscious consumers. For example, the CBD industry is incredibly profitable right now, and experts expect the trend to continue well into the next decade. As a result, hemp-infused skin care products are quickly gaining in popularity for their role in supporting a healthy complexion.
You can learn more here about launching your skin care line.
Consider multifunctional products.
People nowadays are busier than ever, so the fewer products they need, the better. Oftentimes, a good daily beauty regimen can be as simple as a quality facial cleanser, a detox mask to help remove impurities, a nourishing daily moisturizer, and a restorative nightwear cream.
Even more appealing are products that can be used in several different ways, like Onoxa’s Hand and Body Restore Cream. With soothing and moisturizing ingredients like vitamin A, vitamin B3, green tea, argan oil, and chamomile, it can also double as the perfect aftershave.
Our Perfect 10 Oil Cleanser also excels at multitasking. In addition to being an essential morning cleanser, it does an amazing job of removing makeup in the evening and also works well to hydrate dry hair ends and nail beds.
Choose products you believe in.
When you believe in the products you offer, it feels less like selling and more like recommending something you know really works. This is even more effective when you use your custom products “in the chair,” so to speak, so that customers can actually see and feel the results.
Choose high-quality products with premium ingredients that speak to your commitment to your customers’ well-being. Examples include vegan and cruelty-free formulas; products that are free of parabens, sulfates, and other harsh ingredients; and eco-friendly packaging materials such as glass bottles.
Another idea for spa and salon owners who are considering launching a custom skin care line is to provide samples to a few loyal clients to take home and try. Doing so lets you hear feedback directly from your patrons, which is incredibly valuable for business owners and helps build trust in your brand.
One final thought: Low MOQ matters.
Huge minimum order quantities (MOQs) may be feasible for larger health and beauty chains, but they often don’t make sense for smaller, independent salons and spas who want to test the waters of custom-branded skin care.
When looking to launch your private label beauty line, choose a platform that offers an MOQ more in line with your small business budget.
With the industry’s lowest MOQ for USA-manufactured products, Onoxa allows smaller retailers to brand as few as six products. Restocking is quick and efficient, and it’s easy to add new products to your line at any time.
Partner with a name you can trust.
As the first-ever online platform designed to create private label beauty products for skin, hair, and nails, Onoxa understands your commitment to helping your clients look and feel their best—even when they can’t make it in for an appointment.
Still have questions? Connect with other Onoxa clients on Facebook.
Our Beauty Insiders group is a place for beauty entrepreneurs and experts to connect with one another and discuss skin care and design tips, marketing advice, Onoxa products, and more.
If you still have questions about which products to choose when launching your private label personal care line, you can join the discussion, post comments, and get valuable tips and advice for building a successful brand.