May 24, 2021

Adding Beauty Supplements Is Good for Your Brand (and Your Bottom Line)

Whether you have an established brand or you are still in the planning stage of creating your private label skin care line, adding beauty supplements to your product lineup is a smart business move. 

In recent years, beauty industry trends have shifted from primarily topical products to those that promote wellness from within. This “whole-body” approach to beauty has created demand among consumers for beneficial supplements that complement their daily cosmetic routine and help them look and feel beautiful from the inside out. 

What are beauty supplements?

Beauty supplements are dietary supplements that contain ingredients such as vitamins, minerals, and herbs to promote wellness and to help rejuvenate the skin’s appearance from the inside out. Typically, they are capsules or tablets, but they may also come in powder or liquid form. Either way, supplements are super simple to incorporate into a daily beauty routine. 

What benefits do beauty supplements provide?

Beauty supplements offer a wide range of benefits.

Collagen formulas support the appearance of healthy collagen production. This promotes the appearance of youthful-looking skin, lustrous hair, and healthy nails.  Collagen is the most abundant protein in the human body and can be found in places like our hair, skin, nails, bones, and muscles. It provides important structural appearance support; however, as we age, collagen production declines, causing our skin to lose elasticity and our bones and tissues to weaken. For this reason, getting additional collagen from dietary supplements may provide added support as we get older.

Another popular beauty supplement is biotin. Biotin is another name for vitamin B7, which is an essential vitamin. Essential vitamins are those required for the body to work properly, and biotin plays an important role in several bodily functions. In supplement form, biotin is often used to support healthy hair, skin, and nails. 

And, because restful sleep is linked to the appearance of healthy skin, sleep supplements have also become popular. Beauty Rest Sleep Support supplement is specially formulated with calming extracts such as melatonin, chamomile, and lavender to provide gentle sleep support. It also includes valerian root and the amino acid L-tryptophan to help balance mood and sleep cycle, along with magnesium to help quiet the body and mind so you can fall asleep more easily. 

Among other beauty supplements available are those that aid in detoxification, weight support, brain health, and even energy and endurance. Together with an active lifestyle, a nutritious diet, and a regular skin care routine, such supplements can be part of a holistic approach to overall beauty and wellness.

How popular are beauty supplements in the United States?

In recent years, the market for beauty-positioned supplements has experienced tremendous growth in the United States—and experts predict that momentum will continue. Although collagen peptides and “anti-aging” formulas have been leading the way in terms of consumer demand, beauty buyers are also spending more on supplements to support healthy hair, skin, and nails, along with products intended to promote digestive wellness and weight management

According to a Global Beauty Supplements Market report published this year by Verified Market Research, the U.S. beauty supplements market was valued at $2.32 billion in 2018 and is projected to reach $3.33 billion by 2026, spotlighting the potential for increased sales among larger retailers as well as small business beauty brands. 

Why add supplements to your branded skin care line?

For established private label brands, offering a beauty supplement line provides added value for new and existing customers. Buyers will appreciate the convenience of being able to get both their skin and personal care products and their wellness supplements in one place—and from a name they know and trust.

Likewise, a supplement line helps new beauty entrepreneurs build brand credibility by letting consumers know they are in touch with the latest trends and giving their customers something other brands may not be offering yet. In other words, it is a chance to set yourself apart from the competition right from the start. 

And, because modern beauty consumers have embraced the concept of “beauty from within,” offering supplements that support wellness and radiant skin from the inside out will likely add a significant boost to your bottom line. 

Did you know Onoxa has a full line of private label beauty supplements?

As the first-ever online platform for custom-branded personal care products, Onoxa is committed to being an innovation leader in the beauty industry. Like our skin care formulas, all of our supplements are made with premium, proven-effective ingredients to support wellness both inside and out.

We offer eight different formulas, including our Collagen Peptides Powder, Biotin Blend Beauty Supplement, Detoxifying Cleanse Support, BHB Keto Support, Testosterone Support Complex, and our NO2 Performance Support Endurance and Immunity Complex. You can try them for yourself when you purchase a Non-Branded Supplement Trial Pack, or add them to your existing brand with our full Supplement Sample Kit.

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Partner with Onoxa to choose your products, design your labels, 
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Research sources:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5582478/
https://ods.od.nih.gov/factsheets/Biotin-HealthProfessional/