Apr 06, 2020

The New Normal: How Small Businesses Are Adapting to the Impact of Social Distancing

(Plus Tips for Health & Beauty Retailers)

Across the country, businesses of all sizes are taking important steps to keep their customers safe amid the recent coronavirus outbreak. 

While many larger retailers are adapting more easily to the impact of social distancing and shelter-in-place mandates, smaller businesses are finding it more difficult to stay lucrative. In particular, merchants who rely on in-person business are finding creative ways to stay connected with customers and still make a profit.

Movie theaters, for example, are offering early digital releases so that moviegoers can watch new films on demand even though cinemas across the country remain closed. Bars, restaurants, and even breweries are offering curbside pick-up so that patrons can still get their favorite foods and beverages. Gyms and yoga studios are offering virtual classes so that members can continue to stay healthy and active at home. 

But what about spas, salons, and other health and beauty service providers who rely on customers coming inside? 

Because of the nature of their work, these businesses already maintain strict hygiene protocols. However, those who remain open are following new regulations put into place for COVID-19 safety and stepping up their sanitation efforts. They are also using their space more creatively to limit contact between clients. 

Still, with many people choosing to cancel their regular appointments and stay at home, it is important to find ways to expand your profit margin during this unexpected down time. 

Here are 3 ways health and beauty retailers can stay profitable during social distancing.

1 – Maintain communication with your customers

Now more than ever, it’s important to stay in constant contact with your customers. First, make sure they know whether or not you are open for business. Then, explain what steps you and your staff are taking to safeguard their health and how they can continue to support you even if they are not coming in. Finally, ensure them that you will keep them informed of any changes or updates as COVID-19 prevention efforts progress.

2 – Considering expanding your eCommerce offerings

Online sales are seeing an increase with more people shopping from home. For spa, salon, and boutique owners, focusing more on eCommerce provides a unique opportunity to stay profitable even while client appointments have been put on hold. Take this time to expand your online store—or create one if you haven’t had the time before now—to ensure your clients continue to get the products they rely on daily.

3 – Sell products on social media (including gift cards)

People are spending A LOT of time on social media right now, and smart retailers are engaging with them there. Social media is an excellent way to stay connected with your customers and keep your business at the top of their mind—especially if you’re selling products there, too. Instagram shoppable posts, for example, are a great way to feature new products, top sellers, and even gift cards that clients can use once you’re back to business as usual. 

Another great idea? Consider adding hand sanitizer to your product line. 

Toilet paper may not be in your wheelhouse, but hand sanitizer certainly is. If you’re currently selling products online or curbside, keep in mind that hand sanitizer sales have skyrocketed—which means adding them to your product line is a sure way to bring in additional revenue. Because they are sold out in a lot of bigger stores right now, customers will be looking to smaller, local businesses to find what they need. 

Increase sales and keep customers safe with selling hand sanitizers.

If you are a health and beauty retailer looking to stay profitable while continuing to meet the needs of your customers during COVID-19, Onoxa recently added new hand sanitizer products for our clients to sell.

Available in an easy-squeeze tube or a convenient, take-anywhere pump, our safe and natural hand sanitizing gel kills 99.9% of germs in as little as 15 seconds and contains soothing aloe vera to promote healthy and hydrated skin. 

Key benefits:

  • Instant hand sanitation
  • Kills 99.9% of germs
  • Easy to dispense
  • Ethyl alcohol 62%
  • Soothing aloe vera

Recommended for repeated use, Onoxa’s powerful yet gentle hand sanitizers are perfect for taking on the go and a helpful alternative to regular hand washing when soap and water aren’t readily available. (Note: Our hand sanitizer is sold as our Evora Labs brand and is not available as a private label product.) 

Looking for more ways to stay lucrative with business on hold? Start your private label skin care line with Onoxa. 

For businesses impacted by COVID-19 and social distancing, creating your own custom-branded beauty products is a fast and inexpensive way to expand your profit margin. 

With Onoxa, you have the ability to get up and running quickly and begin selling your products with a very low startup cost. Plus, selling your own products gives you more control, especially over pricing

Read more here about the benefits of selling private label skin care products, or contact Onoxa today to get started.