Now is the perfect time to launch your private label skin care line and become a beauty entrepreneur.
In the United States alone, the cosmetic industry accounts for nearly 50 billion dollars annually, with skin care being the largest and most profitable product category. This means there is a significant opportunity for success for individuals who are willing to put in the work to create, launch, and promote their brand.
Whether as a source of supplemental income or a full-time profession, selling your own skin care products offers a chance to do something you love and the freedom to do it at your own pace and on your own schedule, but there are a few things to consider before you start selecting products.
1. Where will you get your products?
The first step toward launching your custom skin care line is choosing the right product supplier. Start by compiling a list of things that are important to you, such as which products you’re interested in selling (e.g., skin care, makeup, or both) and whether you prefer products made with natural and organic ingredients, those that are paraben and cruelty free, or even products that are 100% vegan.
As you research potential private label suppliers, be sure to choose one whose products are FDA approved, both for the safety of your customers and to protect your business.
Find out what other services the supplier provides, such as label design and packaging, and if there are any fees for those services. Ask about the minimum order quantity (MOQ), which tells you the lowest amount of products/units the supplier is willing to produce at a time, and research the typical turnaround time for new and existing orders.
The best way to do this is by visiting the websites of several different suppliers to compare their products and services. Some, like Onoxa, will offer a low-cost sample kit so you can test out the products to see if they meet your personal standards. If you are the owner of a shop or spa, you can even ask your clients to test different products to help make your final decision.
2. What products and ingredients are trending in the beauty industry?
Obviously, you know a thing or two about the cosmetics and beauty industry or you wouldn’t be reading this blog. Which means you also know that industry trends come and go, and staying on top of what potential customers want is absolutely essential to making sure your beauty business is profitable.
Here at Onoxa, our skin care and beauty experts work hand in hand with our in-house formulators to create products that are not only of superior quality but that are also in line with recent industry trends and popular ingredients. A few examples include:
- Niacinamide (vitamin B3): This essential nutrient is loaded with skin-supporting potential. Known to boost keratin synthesis, add moisture, regulate oil production, and more, don’t be surprised if you start to see it in everything from facial misters to hand and body creams. In our Fresh Tea Face Mist, niacinamide helps brighten skin appearance and even skin complexion.
- Hyaluronic acid: This natural substance keeps skin looking supple and hydrated, but our bodies produce less of it as we get older. Skin care manufacturers are solving the problem with hydrating creams, serums, and other products to help lock in moisture and promote the appearance of younger-looking skin. Look for it in Onoxa’s Hydrating Face Moisturizer and our Illuminating Universal Primer.
- Vitamin C: Its natural antioxidant properties make vitamin C one of the most popular skin care ingredients. You can find it in our top-selling CC Serum and our Illuminating Universal Primer, where it helps to nourish the skin and reduce the appearance of age spots, uneven tones, blemishes, and fine lines. Vitamin C also supports natural collagen production.
- Hemp: This ingredient is absolutely everywhere these days, and with good reason. Hemp is chock full of amino acids, vitamins, and Omega-3 fatty acids to help nourish and revitalize skin. Onoxa offers a full line of private label hemp beauty products.
3. What do the ingredients in your products do?
As a beauty entrepreneur, you want to offer products that appeal to your customers, but even more importantly, you want to offer products that really work.
The ingredients that go into your skin care line often determine how effective your products will be, which is why it is so important to choose the right ones. Take the time to do your research and learn about different ingredient types (for example, active ingredients such as astringents and exfoliants vs. non-active ingredients such as emollients and emulsifiers) and what they do.
To help you get a better understanding of the ingredients used in our products, Onoxa has created a helpful Ingredient Glossary to break down each formula. EWG’s Skin Deep®️ database is also a great resource, and you can visit the Onoxa blog for additional information on skin care ingredients.
4. Which products work best for different skin types?
It goes without saying that not all of your customers will have the same skin type, so it’s in your best interest to offer a variety of products that work well for different skin types—or even just a select group of versatile products that work well for all skin types.
The five common skin types are normal, oily, dry, combination, and sensitive. So, you can probably guess that a product meant for oily skin is not going to be as effective for someone with dry skin, and vice versa.
Having an in-depth knowledge of your product ingredients and how they interact with each skin type is essential for providing the right recommendations for your customers so they can choose the right formulas for their daily skin care regimen.
5. How does each product work?
Finally, it helps to have a working knowledge about different skin care products and product categories. When you know how each formula works—and how different product types work synergistically with others for better results—you’ll be able to recommend the ideal combination for each customer.
A good example is knowing the difference between serums and moisturizers. Serums are lighter and thinner and made to penetrate deep into the skin, while moisturizers penetrate only the top layer. The primary job of moisturizers is to help lock in moisture for healthier looking skin, and applying a serum first can boost the hydrating benefits for double the positive results.
Likewise, there are several different ways to use an oil cleanser, including as a morning cleanser or an evening makeup remover, so determining when and how to apply it may differ depending on what your customers are using the product for.
Questions? Ask the experts at Onoxa.
From in-depth product education to design assistance and sales strategy consultations, our team is here to help you every step of the way. Contact Onoxa via phone, email or online, and be sure to join our Beauty Insiders Facebook group to connect with like-minded beauty entrepreneurs and share your questions, experiences, and customer success stories.